marketing your business online: Media AM - ITV, UKTV, Jazz FM, IPA, The X Factor

Tuesday 17 September 2013

Media AM - ITV, UKTV, Jazz FM, IPA, The X Factor


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	17th September 2013

ITV promotes 'Downton in your down time'

ITV is promoting its Android ITV Player app with a targeted mobile campaign that displays different ads depending on whether people are at home, on the train or out in bars and clubs.

UKTV revenue reaches 'all-time high' of £262m

UKTV, the operator of 10 TV channels including Dave and Really, has revealed its revenue reached an "all-time high" of £262 million in 2012, with an operating profit of £71 million.

Jazz FM promotes Dominique Bagalue to head of sales

Jazz FM, the independent national radio broadcaster, has promoted senior account manager Dominique Bagalue to the head of sales, following the departure of the director of sales, Jo Coltman.

Work Club and Now among latest IPA members

Work Club and Now are among the eight new agencies that joined the Institute of Practitioners in Advertising (IPA) last week, bringing the organisation's total membership to 295.

X Factor peaks at 10.7m again for third Sunday show

'The X Factor' maintained its audience last night, pulling in a peak audience of 10.7 million for the programme, matching the number for last Sunday's episode.

Brands set for big plans as The X Factor returns

There is still nothing quite like The X Factor for advertisers, and this year promises bespoke content. By David Benady.

Hearst's de Puyfontaine eyes digital transformation

The Hearst UK chief executive explains how his French heritage and British pragmatism will help build the publisher's global reputation.

Is the GPS review fit for purpose?

The Government's roster pitches have reached farcical proportions, according to some involved. By Maisie McCabe.

Awards hopefuls, new boundaries and old egos show media in fine fettle

For the first time that day, there was unqualified agreement: the quality of entries shortlisted for this year's Media Week Awards had been exceptionally high. Time and again, individual judges muttered how, during any other year, "that would have walked away with it".

Agencies integrate mobile to future-proof business

What is the industry doing to develop mobile marketing as the platform escalates in importance, David Benady asks.

Stop the press: four things people in media need to know about lists

The list is a perfectly shaped content format for a media snacking world and it is excellent for writers too: you don't need a particular point - you can just sweep a bucket of related stuff into a list and pretend you've thought about it. I love them.

Things we like: Animated brands, The Big Issue, Newsworks awards

Things we like this week includes Sky's Toy Story ad, The Big Issue's design competition and Newsworks' inaugural planning awards.

You don't want that, you want this

I can't think of a business, except perhaps Ryanair, which regularly tells its customers they are buying the wrong stuff from them and they should buy something else instead.

Audi and BMW top consumer searches for cars, online

In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by leading independent digital marketing agency, Greenlight.

The essential components of a brilliant strategy

The 3 essential components of a brilliant strategy are Tactics, Tactics and Tactics.

IFA 2013: Five things you need to know

IFA Berlin is the global technology show that gives some of the biggest players in the industry a platform on which to launch and showcase the set of devices that will carry them into the key Christmas trading period. Here are my five key things I think you need to know.