Media AM - Mirror, Unilever, Daily Mail, OMD, eBay and Argos, smartphones

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	25th September 2013

Mirror's editor Embley: 'I was sad' by Tony Parsons comments Lloyd Embley, editor in chief of the Daily Mirror and Sunday Mirror, has admitted to feeling "sad" about comments made about the publishing company from former star columnist Tony Parsons.     Unilever's Keith Weed puts mobile at heart of emerging markets strategy Unilever's chief marketing officer Keith Weed has placed mobile marketing at the heart of the company's strategy for engaging with consumers in emerging markets.     Daily Mail owner reports 5% drop in ad revenues DMG Media, home to the Daily Mail and Mail on Sunday, has reported a 5% drop in ad revenues for the 11 months to the end of August 2013, despite a 45% rise for ads from MailOnline.     OMD hires Carat's Anna Campbell to EMEA new biz OMD has poached Anna Campell, the global new business and marketing director at Carat Global, to be its business development director for Europe, the Middle East and Africa.     EBay and Argos partner to take on Amazon with click-and-collect trial EBay has partnered with Argos to launch a trial click-and-collect service in 150 physical stores as it follows in the footsteps of Amazon.     Ownership of smartphones soaring, global study shows Smartphone penetration is now more than 70 per cent and devices are being used for an increasing number of activities, according to new research from UM.     A trip down Print Street The latest example of agencies opening their doors to collaboration and shared ownership came with Starcom MediaVest Group's Print Street celebration earlier this month. MediaVest's managing director Steve Parker reports.     Why Google, Yahoo and Microsoft are leading a digital design revolution Google, Yahoo, Microsoft and Twitter are among the digital giants to have recently reworked their brand identities.     UK agencies take the lead after Tokyo 2020 victory Thanks to London 2012, sports consultancies find themselves in demand as advisors on sporting bids, David Benady writes.     Desmond takes Sorrell to task over TV content The C5 boss accuses Sorrell of using Group M's financial muscle to strike programming deals. Arif Durrani reports.     Premier Foods' half-baked turnaround strategy falls flat as SMG refuses to bite In many respects, the less-than-amicable divorce of Premier Foods and Starcom MediaVest Group after seven years is the story of our times.     Can wearable tech work as a new ad platform? Will smartwatches be the next must-have and can advertisers turn this into an opportunity, Mark Banham asks.     Marchant brings touch of glamour to Shortlist The publishing director of Stylist and ShortList talks to Louise Ridley about shedding the freesheet stigma, luxury advertisers and what's next.   Latest blogs   What is the spirit of the times? My regular readers will be aware of the reasons that I missed Google's annual Zeitgeist festival again.     IMterview: What does Ballmer departure mean for Microsoft? Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.     Planning the future for media agencies It is time for media agencies to reinvent themselves, by talking up the planning and playing down the buying, says industry veteran Brian Jacobs.     How media owners can benefit from partnering with creative production companies Everyone appreciates the world of media is changing rapidly - a bigger question is what this change means for media owners such as IPC Media.     You don't want that, you want this I can't think of a business, except perhaps Ryanair, which regularly tells its customers they are buying the wrong stuff from them and they should buy something else instead.

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