Digital AM - BA #RaceThePlane, Guardian Labs, Publicis, wearable tech, SapientNitro

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news BA prepares for Dreamliner take-off with #RaceThePlane competition by Loulla-Mae Eleftheriou-Smith 19 September 2013, 11:17AM British Airways is marking the launch of its Dreamliner fleet by running a competition today that pits the state-of-the-art aircraft against a virtual plane, the 'Tweetliner'. Guardian opens Labs with Anna Watkins by Arif Durrani 19 September 2013, 08:00AM Guardian News & Media has appointed Initiative's managing director, Anna Watkins, to head its new brand partnerships offering, Guardian Labs. Hottest virals: Jony Ive gives the lowdown on fingerprint ID for the iPhone 5s by Gemma Charles 19 September 2013, 08:00AM The latest viral video hits from Apple, Guinness and Extra. Publicis acquires digital shop Poke by Louise Ridley 19 September 2013, 08:00AM Publicis Groupe has bought the digital agency Poke from Mother Holdings and its founding partners for about £10 million. McCormick calls pitch for digital and media by James Swift 18 September 2013, 02:00PM McCormick, the company that owns Schwartz, is reviewing its digital and media accounts across Europe, the Middle East and Africa. 6 Steps to Social Media Customer Services Success Brands can no longer ignore the need to offer customer service in social spaces. Download this report for free and learn how to strategically evolve your social customer service initiative.   Download the report here.   Also in the news Wretch 32 stars in campaign for rail safety by Maisie McCabe 19 September 2013, 10:29AM Wretch 32, the rapper, and the spoken-word performer George the Poet, star in a film and online game for Network Rail as part of a bid to reduce the number of people accidently hurt or killed on train tracks. Can wearable tech work as a new ad platform? by Mark Banham 19 September 2013, 08:00AM Will smartwatches be the next must-have and can advertisers turn this into an opportunity, Mark Banham asks. James Chiu, associate creative director, SapientNitro by Staff 19 September 2013, 08:00AM Chiu was involved in the design direction of an installation at the Institute of Contemporary Arts that encouraged debate around art. The campaign was called "art rules". From the blogs Being Commercially Creative by @TheAgencyUK Saman Mansourpour 19 September 2013, 10:02AM Punters don't want innovation for the sake of it Geoff Gower 19 September 2013, 9:53AM Smartphones and tablets taking the game away from consoles is good for advertisers Peter Driessen 19 September 2013, 9:30AM Back of the net! The story of Alpha Papa's abso-ruddy-fantastic marketing drive Alex King 19 September 2013, 9:00AM Image Source offers music licensing service with CueSongs partnership Polly Becker 19 September 2013, 8:45AM Latest jobs Executive Digital Director: £90k Recruiter Ultimate Asset Salary £89000 - £90000 per annum + Top Benefits! Location London Staffing Account Executive Recruiter Dynamic New Alliances Salary £18000.00 - £22000.00 per annum Location City of London Account Director Recruiter Purple Consultancy Salary £45000 - £55000 per annum Location London Digital Project Manager Recruiter Daniel Marks London Salary £30-35K + Benefits. Location London Mobile Web Designer Recruiter Forward Role Recruitment Salary £35k per year Location Greater Manchester German Speaking Account Executive, up to £22,000 Recruiter Blue Skies Marketing Recruitment Salary £20000 - £22000 per annum Location London Research-driven webcasts, expert reports, surveys and videos covering the most pressing issues in marketing, media and advertising. Digital Transformation Today: Driving Efficiency, Ingenuity and Success (Webcast) It is no longer viable for the marketing team to be solely responsible f... How To Turn One Idea Into Multiple Marketing Opportunities (Expert Reports) Modern internet marketing is about consistently delivering value, growin... 6 Steps To Social Media Customer Services Success (Expert Reports) “50% of consumers are already using social media to reach out for ... How To Give A Killer Presentation (Expert Reports) A 12-year-old boy from Kenya was asked to give a TED talk. Although nerv... Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) Brand Republic’s first ever online TV show, Big Questions Live wil... Digital Integration: Connecting the Dots (Webcast) Integrated digital marketing offers huge opportunities to engage, servic... Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved Haymarket Business Information, 174 Hammersmith Road, London, W6 7JP, UK News Jobs Blogs & Forums Tenders