Wednesday, 18 September 2013

Campaign Daily Fix - IPA passes vote of no confidence in GPS, M&C Saatchi, OgilvyOne, Geometry Global, Predicting viral success, MediaCom study, ITV

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Latest News

IPA passes vote of no confidence in GPS
by James Swift,
18 September 2013, 11:00AM
IPA passes vote of no confidence in GPS
The Institute of Practitioners in Advertising has passed a vote of no confidence in the Government Procurement Service's ability to run pitches and has voiced the industry's "profound frustration" in a letter to the cabinet minister, Francis Maude.
M&C Saatchi UK revenues rise 8% led by CRM and mobile
by Maisie McCabe,
18 September 2013, 09:43AM
M&C Saatchi UK revenues rise 8% led by CRM and mobile
M&C Saatchi has reported revenue of £87.14 million in the first six months of 2013, up 5.2 per cent year on year after UK revenues rose eight per cent, led by CRM and mobile.
OgilvyOne hires creatives to head BA business
by James Swift,
18 September 2013, 11:30AM
OgilvyOne hires creatives to head BA business
OgilvyOne has hired two senior creative directors to work on its British Airways account as the agency defends its relationship with the airline.
Geometry Global reveals full UK line-up
by Louise Ridley,
18 September 2013, 11:22AM
Geometry Global reveals full UK line-up
Geometry Global, the agency formed from the merger of WPP's G2 Joshua and OgilvyAction, has announced its UK leadership team under the chief executive, Sarah Todd.
Can viral video success be predicted?
by Ben Hall and Sarah Johnson,
18 September 2013, 09:30AM
Can viral video success be predicted?
Campaign goes inside online video experts Unruly's social video lab to find out how consumer reaction to content can help predict how well it will be shared online.
Girls more tech-savvy than boys, MediaCom study finds
by Louise Ridley,
18 September 2013, 10:45AM
Girls more tech-savvy than boys, MediaCom study finds
Schoolgirls have greater access to technology than their male counterparts, are more engaged with social media and smartphones and are more likely to skip ads, according to a major study from MediaCom.
ITV hires Sarah Speake to lead commercial marketing and research
by Maisie McCabe,
18 September 2013, 10:45AM
ITV hires Sarah Speake to lead commercial marketing and research
ITV has hired Sarah Speake, the strategic marketing director at Google UK and Ireland, to the post of director of commercial marketing and research, replacing Paul Gilshan.

Latest Work

Payments Council "simpler world" by Engine
17 September 2013, 11:32AM
Payments Council
The Payments Council, which comprises financial institutions and looks at payment mechanisms, has released an animated TV spot to promote the new Current Account Switch Service. The Engine agency Partners Andrews Aldridge created the campaign, which ...
Ibuleve "I believe" by Brayleino
16 September 2013, 06:43PM
Ibuleve
The pain-relief brand Ibuleve is releasing three TV ads as part of a new campaign. Brayleino created the spots, which take a light-hearted look at people in need of Ibuleve. In each of the ads, someone performs an activity, suffers a strain and the...
Hovis "the best of both" by JWT London
16 September 2013, 05:29PM
Hovis
Hovis has released an outdoor campaign to promote its Best of Both loaf as children head back to school after the summer holidays. JWT London created the work, which comprises three posters that show a child who is angelic and neat on one side and na...

Also in the News

Work Club and Now among latest IPA members
by James Swift, 17 September 2013, 11:35AM
Planning the future for media agencies
by Brian Jacobs, 18 September 2013, 11:00AM
BT Sport app to pass 1m downloads
by Arif Durrani, 18 September 2013, 11:11AM
ITV promotes 'Downton in your down time'
by Louise Ridley, 17 September 2013, 11:51AM
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