Wednesday 25 September 2013

Campaign Daily Fix - Ladbrokes calls pitch, Labour's energy pledge work, Smartphone ownership soaring, Arla, Aegis Media, OMD

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Latest News

SapientNitro on alert as Ladbrokes calls pitch
by Louise Ridley,
25 September 2013, 08:48AM
SapientNitro on alert as Ladbrokes calls pitch
Ladbrokes, SapientNitro's most high profile above-the-line client, has put its £7 million creative advertising account up for pitch.
TBWA\London creates work for Labour's energy pledge
by Maisie McCabe,
24 September 2013, 04:18PM
TBWA\London creates work for Labour's energy pledge
TBWA\London has created a multiplatform campaign to explain the Labour Party's pledge to freeze energy prices if it wins the next election, its first work for the party since 2005.
Ownership of smartphones soaring, global study shows
by Maisie McCabe,
25 September 2013, 10:50AM
Ownership of smartphones soaring, global study shows
Smartphone penetration is now more than 70 per cent and devices are being used for an increasing number of activities, according to new research from UM.
Wieden & Kennedy picks up more Arla business
by James Swift,
25 September 2013, 11:00AM
Wieden & Kennedy picks up more Arla business
Wieden & Kennedy London has been handed the global advertising account for Arla-branded dairy products, strengthening the agency's relationship with the company.
Aegis Media adds China digital agency Trio to Isobar China Group
by Campaign Asia-Pacific,
25 September 2013, 09:54AM
Aegis Media adds China digital agency Trio to Isobar China Group
Aegis Media has acquired full-service digital agency Trio Digital Integrated, which will be rebranded as Trio Isobar and become part of the Isobar China Group, which already includes wwwins Isobar and OMP.
OMD hires Carat's Anna Campbell to EMEA new biz
by Louise Ridley,
25 September 2013, 11:59AM
OMD hires Carat's Anna Campbell to EMEA new biz
OMD has poached Anna Campell, the global new business and marketing director at Carat Global, to be its business development director for Europe, the Middle East and Africa.
Daily Mail owner reports 5% drop in ad revenues
by Arif Durrani,
25 September 2013, 11:20AM
Daily Mail owner reports 5% drop in ad revenues
DMG Media, home to the Daily Mail and Mail on Sunday, has reported a 5% drop in ad revenues for the 11 months to the end of August 2013, despite a 45% rise for ads from MailOnline.
Promoted
Giving a voice to outdoor advertising
by Ross Neil, WCRS,
19 September 2013, 03:20PM
Giving a voice to outdoor advertising
In the 1950s classic Sunset Boulevard, Gloria Swanson, a faded silent movie star, bitter that her career has been ruined by the new "talkies", says "We didn't need dialogue. We had face."

________

Latest Work

BetVictor "baggage" by VCCP
25 September 2013, 08:34AM
BetVictor
Online gambling site BetVictor has released a new TV spot to promote its expanded range of casino games. VCCP created the work, which carries on the narrative established in previous campaigns featuring the company s real-life owner Victor Chandler a...
EE "Bacon don't buffer" by Poke
24 September 2013, 06:14PM
EE
Actor Kevin Bacon meets celebrity chef Jamie Oliver in a new online spot for the telecommunications company, EE. Poke created the work as part of a digital campaign partnership with YouTube. In the spot, EE s brand ambassador Bacon goes head-to-head ...
Tesco Mobile "the call" by Jam
24 September 2013, 06:21PM
Tesco Mobile
Tesco has released an online film as part of its campaign to convince people that it is a serious contender in the mobile market. Jam created the work, which builds on earlier TV spots by Wieden Kennedy that featured comedians such as Ed Byrne. In ...

Also in the News

Droga5 poaches AMV's Thiago de Moraes
by Louise Ridley, 24 September 2013, 11:43AM
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A fragile platform - social media in China
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