Tuesday 10 September 2013

Digital AM - Twitter, Netflix, Instagram, digital publishing, TSB

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Twitter acquires mobile ad specialist MoPub for $350m
Twitter acquires mobile ad specialist MoPub for $350m
by Arif Durrani
10 September 2013, 11:55AM
Twitter has acquired the mobile-focused ad exchange, MoPub, for a reported $350m (£223m).
Netflix breaks into pay-TV with Virgin Media deal
Netflix breaks into pay-TV with Virgin Media deal
by Louise Ridley
10 September 2013, 10:35AM
Netflix, the internet TV network, has signed an agreement with Virgin Media to bring its shows like Breaking Bad and House of Cards to a pay-TV platform for the first time.
Why Instagram must tread carefully to please both brands and users
Why Instagram must tread carefully to please both brands and users
by Stephen Pirrie
10 September 2013, 10:00AM
With Instagram set to introduce ads within the next year, Stephen Pirrie, social strategy director at AnalogFolk, examines the potential opportunities for brands.
Digital publishers report 14% lift in ad revenues
Digital publishers report 14% lift in ad revenues
by Arif Durrani
10 September 2013, 09:21AM
The online growth in video, recruitment, sponsorship and display advertising helped UK publishers achieve 14% growth in the second quarter of 2013 compared to the same period the previous year, according to a new report by the Association of Online P...
TSB launches with £30m multi-channel campaign
TSB launches with £30m multi-channel campaign
by Simon Nias
09 September 2013, 09:38AM
TSB has kicked off a £30 million multi-channel campaign developed by Joint, to mark its separation from Lloyds Banking Group and re-launch as an independent bank.

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Also in the news
Absolut links with artists for global marketing project
by Gemma Charles, 10 September 2013, 08:53AM
Nissan taps into wearable tech hype with Nismo smartwatch
by Ben Bold, 09 September 2013, 11:15AM
KFC launches animated sponsorship on E4
by Arif Durrani, 09 September 2013, 11:44AM
How will Apple's low-cost iPhone strengthen its brand?
by Daniel Joseph, 10 September 2013, 11:11AM

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