Wednesday, 24 September 2014

Breaking news from Brand Republic - Asos, Social Media Week, Dixons Carphone, Initiative

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Fashion houses with most to lose could be first to leave Asos
Fashion houses with most to lose could be first to leave Asos
by Ian Griggs
24 September 2014, 09:51AM
Fashion houses dislike discounting because it can damage their brand and those with the most to lose are likely to be the first to leave the Asos fashion website, a brand specialist has said.
Social Media Week: what social media has taught us
Social Media Week: what social media has taught us
by John Owen
24 September 2014, 08:23AM
John Owen, the chief strategy officer at Dare, examines what brands have learnt from social media in the past 10 years.
'Overtly sexual' e-cig ad given post-9pm restriction
'Overtly sexual' e-cig ad given post-9pm restriction
by Louise Jack
24 September 2014, 09:03AM
The Advertising Standards Authority has ruled a VIP Electronic Cigarette ad can only air a TV ad after the 9pm watershed because of the degree of sexuality in the spot.
Dixons Carphone's head of brand leaves as new marketing chief is announced
Dixons Carphone's head of brand leaves as new marketing chief is announced
by Ian Griggs
24 September 2014, 09:25AM
Benjamin Kaye, Dixons Carphone's head of brand communications, has left the business and Ian McGregor has been announced as its marketing communications director.
Initiative UK promotes James Temperley to head of broadcast
Initiative UK promotes James Temperley to head of broadcast
by Louise Jack
24 September 2014, 08:32AM
Initiative has promoted James Temperley, its head of TV, to head of broadcast for Initiative UK.
Making earn-outs work
Making earn-outs work
by Marcus Anselm
24 September 2014, 09:46AM
Marcus Anselm, a partner at the corporate finance advisory firm Clarity, explains that when it comes to earn outs, there is lots for both sides of the table to think about.
AOL UK launches campaign to consolidate offering
AOL UK launches campaign to consolidate offering
by Louise Jack
23 September 2014, 11:11AM
AOL UK has launched a digital and outdoor campaign today, in a bid to bring together its various offerings.
Grey Goose vodka and Virgin Galactic partnership takes flight
Grey Goose vodka and Virgin Galactic partnership takes flight
by Ian Griggs
23 September 2014, 11:20AM
Grey Goose vodka has announced a global partnership with Virgin Galactic, Richard Branson's commercial spaceflight experience.
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