| Keeping both eyes on mobile video advertising | | stephenupstone | | 17 September 2014, 2:08PM |  As befits the CEO of any start-up, especially one operating in a competitive sector such as mobile advertising, I keep one eye on the current state of affairs and another looking ahead. Right now, through this chameleon-like panoramic vision, what I can see through both eyes is a rapidly growing interest in, and investment in, mobile video advertising.
| | | | | | | Creative Media Buying: uniting creative and data | | The Wall | | 16 September 2014, 2:18PM |  As Mad Men's Don Draper famously said: "Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car.
“It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay."
| | | | Can you shift from viewership to product trial using online videos? | | Joel Cere | | 15 September 2014, 3:34PM |  Schick, also known as Wilkinson Sword in the UK, wanted to engage young men online to remind them of the Titanium equity of its Schick Quattro razor and drive trials.
We knew that just aping existing commercials and focusing on product features might not create a strong emotional engagement that would prompt any action online.
| | | | | | Latest jobs | | | | | | Account Director | | Recruiter Gemini Search | | Salary £48000.00 - £55000.00 per annum | | Location London | | |  | | Latest news from Brand Republic | | | | | | | | | | | | |
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