Tuesday 30 September 2014

Digital AM - Facebook, Universal Music Group, Addison Lee, Advertising Week New York, Coca-Cola

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Digital AM

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Facebook's Sheryl Sandberg calls for more ads that celebrate women
Facebook's Sheryl Sandberg calls for more ads that celebrate women
by Sarah Shearman
30 September 2014, 07:25AM
NEW YORK - Sheryl Sandberg, Facebook's chief operating officer and the author of 'Lean In', led an Advertising Week panel that explored gender roles in global campaigns.
Universal Music Group to allow native ads in videos
Universal Music Group to allow native ads in videos
by Sara Spary
30 September 2014, 08:40AM
Universal Music Group will allow digital brand integrations in select music videos for the first time in a bid to boost revenues through advertising.
Cab wars: Addison Lee takes on Hailo and Uber with new marketing and innovation boss
Cab wars: Addison Lee takes on Hailo and Uber with new marketing and innovation boss
by Shona Ghosh
29 September 2014, 04:00PM
Addison Lee has added to its growing list of senior hires, bringing in former agency boss Nick Constantinou as head of marketing and product innovation as it looks to stay on top in the taxi wars.

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Sales execs size up data at Advertising Week panel
Sales execs size up data at Advertising Week panel
by Maisie McCabe
30 September 2014, 07:32AM
NEW YORK - Data is "one of ESPN's greatest priorities" over the next 18 months, according to Eric Johnson, the ESPN executive vice president, global multimedia sales, speaking at Advertising Week this morning.
ESPN 'very surprised' by BT's bid for Premier League rights
ESPN 'very surprised' by BT's bid for Premier League rights
by Maisie McCabe
30 September 2014, 08:42AM
NEW YORK - ESPN was "very surprised" by BT's knockout bid for the Premier League broadcast rights, according to Eric Johnson, the ESPN executive vice-president, global multimedia sales.
Don't be blinded by technology, says Coca-Cola digital director
Don't be blinded by technology, says Coca-Cola digital director
by Shona Ghosh
30 September 2014, 11:32AM
FMCG brands should avoid using technology for technology's sake in a fast-changing world, according to Simon Miles, digital director at Coca-Cola Enterprises.
Sky invests $5 million in native ad tech firm
Sky invests $5 million in native ad tech firm
by Louise Jack
30 September 2014, 10:32AM
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough.
Match.com's Karl Gregory on singles, aphrodisiacs and his desire to live in the moment
Match.com's Karl Gregory on singles, aphrodisiacs and his desire to live in the moment
by Karl Gregory
30 September 2014, 08:00AM
Karl Gregory, the UK managing director and European director, Match.com, on connecting singles through the Aphrodisiac Café and his efforts to avoid becoming a slave to technology.
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From the blogs

My role in "Meet Me in Starbucks"
Chris J Reed
29 September 2014, 11:54PM
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26 September 2014, 2:15PM
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