| From wearables to useables: Marketers need to think bigger than the Apple Watch | | John Cunningham | | 25 September 2014, 1:05PM |  When Apple's chief executive Tim Cook recently unveiled the much-awaited Apple Watch, hailing it the company's most personal device to date, I couldn't help but think that's only partially true.
Unlike iPhones, the real value to consumers with the new watch lies in its ability to morph into something larger than what's sitting on your wrist.
| | | | The opinion machine | | Jeremy Garner | | 25 September 2014, 12:15PM |  What's your opinion, right now, this second, today, right now, yesterday?!
Phew. Sometimes, trying to keep up with all the impulsively-expressed opinions floating around on social channels makes me wonder whether eventually, after years of relentlessly posting countless quantities of them, humankind will eventually evolve into nothing more than engorged brain connected to a super-lithe index finger that's a blur of frenzied clicking.
| | | | Why brands must overcome ageism to succeed in paid social | | Sam Fenton-Elstone | | 24 September 2014, 9:42AM |  Brands can no longer assume that young people use all social networks or that older people are not getting involved. It just isn't the case anymore. Different groups of people use different social networks and it continues to evolve. Brands failing to realise this will find their social media campaigns falling at the first hurdle as they throw good money after bad.
| | | | Could connected TVs offer another way for advertisers? | | Paul Lyonette | | 24 September 2014, 8:20AM |  For most of us, TV remains the focal point of our living rooms, however, a report by eMarketer predicts that in 2014, UK consumers will spend more time viewing digital media than watching broadcast TV. It is this shift towards online video streaming and on-demand TV - as well as an increase in multi-screen viewing - that is making it difficult for advertisers to reach their target audience through traditional linear TV alone.
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