Monday, 22 September 2014

Digital AM - Coca-Cola, Tesco Labs, Asos, Candy Crush

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Burberry, Coca-Cola and M&S are top tweeters as FTSE 100 embraces social
Burberry, Coca-Cola and M&S are top tweeters as FTSE 100 embraces social
by Shona Ghosh
22 September 2014, 11:23AM
Some 90 companies in the FTSE 100 are now on Twitter, with Burberry, Coca-Cola and ITV among the most followed tweeters, according to a new report by communications agency Battenhall.
Kids health app wins Tesco hackathon
Kids health app wins Tesco hackathon
by Sara Spary
22 September 2014, 11:00AM
Tesco has launched an app that helps children chose healthier food, following a 48 hour hackathon.
'Untouchable' Apple tops the CoolBrands list for third year on the trot
'Untouchable' Apple tops the CoolBrands list for third year on the trot
by Sara Spary
22 September 2014, 12:01AM
Apple has once again topped the annual CoolBrands survey, landing the coveted first place for the third year running, while Twitter and Adidas have fallen out of the top 20 list.
Holidaymakers eschew travel websites in favour of general internet searches
Holidaymakers eschew travel websites in favour of general internet searches
by Ian Griggs
22 September 2014, 10:16AM
Holidaymakers are eschewing travel websites in favour of general internet searches when seeking ideas about where to book a trip, according to new research.
Asos faces revolt from brands over discounting
Asos faces revolt from brands over discounting
by Ian Griggs
22 September 2014, 09:11AM
Online fashion store Asos is facing a revolt from leading clothing brands concerned about discounting of their products on its website.
Take it to another level: what Candy Crush can teach marketers
Take it to another level: what Candy Crush can teach marketers
by Fern Miller
22 September 2014, 08:00AM
There can be both creative and commercial rewards in revisiting an idea once it's out there, and evolving it to maintain interest, writes Fern Miller, chief strategy and insight officer, international, at DigitasLBi
Why marketers should get to grips with Apple's iOS 8
Why marketers should get to grips with Apple's iOS 8
by Zac Pinkham
22 September 2014, 08:00AM
As the world finds itself in fevered excitement for the new iPhone 6 and iPhone 6 Plus, not to mention the Apple Watch, you could be forgiven for overlooking the significance of another milestone for the company last week, says Zac Pinkham, managing ...
Gatwick Airport hands Zone social media brief
Gatwick Airport hands Zone social media brief
by Louise Jack
22 September 2014, 07:17AM
Gatwick Airport has appointed Zone as its social media agency following a competitive pitch.
Newspaper ABCs: Digital figures for August 2014
Newspaper ABCs: Digital figures for August 2014
by Joel Fothergill
19 September 2014, 04:00PM
Mail Online continues to lead the websites for the UK's national newspapers, with more than 11.3 million daily unique browsers in August, while the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).
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From the blogs

PMP: a members-only club that every publisher should explore
Dominic Barry
22 September 2014, 9:03AM
Money can't buy you affinity
Taya Vernon
22 September 2014, 8:25AM
An emotional connection beyond sense?
Tony Nunan
19 September 2014, 9:01AM
40% of UK millennials don't like the way brands talk to them via social media
Prelini Udayan-Chiechi
19 September 2014, 8:36AM
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