Monday 29 September 2014

Breaking news from Brand Republic - Aldi, Facebook, KitKat, Bauer Media, Amazon

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Aldi reports 65% surge in pre-tax profits
Aldi reports 65% surge in pre-tax profits
by Sara Spary
29 September 2014, 10:03AM
Aldi has brushed off aggressive price cuts by the big four supermarkets to reveal "record" results for the year to 31 December 2013.
Facebook launches Atlas ad platform to enable 'people based' marketing
Facebook launches Atlas ad platform to enable 'people based' marketing
by Sara Spary
29 September 2014, 08:18AM
Facebook has launched the Atlas advertising platform, which the social network says will "tackle today's marketing challenges".
KitKat's mocking Apple tweet outperforms Oreo's Superbowl
KitKat's mocking Apple tweet outperforms Oreo's Superbowl
by Louise Jack
26 September 2014, 03:08PM
KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.
Bauer Media takes Magic national as part of digital push
Bauer Media takes Magic national as part of digital push
by Maisie McCabe
26 September 2014, 12:30PM
Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio.
What marketers can learn from Deadmau5's brandjacking antics
What marketers can learn from Deadmau5's brandjacking antics
by Iain Connors
29 September 2014, 09:00AM
Canadian DJ Deadmau5 has earned a reputation as a troublemaker, rubbing up Ferrari and Disney the wrong way by exploiting their brand icons, writes Iain Connor, partner at legal firm Pinsent Masons.
Amazon eases Christmas shopping on Twitter with #AmazonWishList
Amazon eases Christmas shopping on Twitter with #AmazonWishList
by Shona Ghosh
26 September 2014, 12:00PM
Amazon has ramped up its partnership with Twitter to allow shoppers to add items to their online wish lists by replying to tweets with the tag #AmazonWishList.
Stewart Easterbrook becomes strategic adviser to Media iQ
Stewart Easterbrook becomes strategic adviser to Media iQ
by Arif Durrani
26 September 2014, 11:35AM
Stewart Easterbrook, the former chief executive of Starcom MediaVest Group, has joined programmatic specialist Media iQ as a strategic adviser.
BBC Good Food celebrates 25 years
BBC Good Food celebrates 25 years
by Arif Durrani
26 September 2014, 11:00AM
BBC Good Food is celebrating its 25th anniversary in October with a new logo and a claim to be the UK's biggest magazine media brand by reach.
Paddy Power's Ryder Cup ad starring Nigel Farage sparks controversy
Paddy Power's Ryder Cup ad starring Nigel Farage sparks controversy
by Sara Kimberley
26 September 2014, 10:50AM
UKIP's Nigel Farage's tongue-in-cheek Paddy Power Ryder Cup ad backing Europe has divided opinion on social media.
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