Media PM - Sorrell warns of Scotland becoming an 'outlier', plus MailOnline; Robin Clarke; Half Term Reports 2014

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17th September 2014

Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP. MailOnline's £60m target on track as US site overtakes UK MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track. Study finds TV and digital outdoor best at 'making brands famous' Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide. My Media Week: Robin Clarke This week, Robin Clarke, MD, Sports at Starcom Mediavest Group, plots 2015 strategy with clients Heineken and Betway ahead of another giant sporting year and makes a very important purchase - his son's first pair of football boots. Media: Is print really coming to an end? As consumers embrace new digital formats and platforms, print appears to be falling by the wayside. Or is it? Last call for entries for The Big Bus Challenge Campaign and Exterion's challenge to find the best bus creative closes for entries on Wednesday 18th September. Sharing beyond Facebook: why 'dark social' is the missing piece in the connection jigsaw With consumers' multiple gadgets leaving countless digital footprints, there has never been so much data, but some of it is less obvious says Rupert Staines, European managing director, RadiumOne. Half Term Reports 2014: iProspect Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how iProspect view the first six months of their year. Half-Term Reports 2013: MediaCom Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how MediaCom view the first six months of their year. Half-Term Reports 2013: Mindshare Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Mindshare view the first six months of their year. Half-Term Reports 2013: Maxus Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Maxus view the first six months of their year. Half-Term Reports 2014: Havas Media Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Havas Media view the first six months of their year. Half-Term Reports 2013: Initiative Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Initiative view the first six months of their year. Half-Term Reports 2013: M/SIX Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how M/SIX view the first six months of their year. Half Term Reports 2014: ZenithOptimedia Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how ZenithOptimedia view the first six months of their year. Half-Term Reports 2013: Isobar Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Isobar view the first six months of their year. Half-Term Reports 2013: Carat Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Carat view the first six months of their year. Half-Term Reports 2013: Goodstuff Campaign asked the ad and media industry to rate and summarise their performance so far in 2013, ahead of our School Reports for 2014. Here's how Goodstuff view the first six months of their year. Latest blogs Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. What have you missed this summer? It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard

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