Tuesday, 16 September 2014

Digital AM - Microsoft to pay $2.5bn for Minecraft indie developer, plus Apple; the Scottish referendum; Netflix; Yahoo

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Microsoft to pay $2.5bn for Minecraft indie developer
Microsoft to pay $2.5bn for Minecraft indie developer
by Ben Bold
16 September 2014, 08:23AM
Microsoft has agreed to buy the publisher of indie gaming phenomenon Minecraft for $2.5bn (£1.5bn), with the tech giant set to close the deal at the end of 2014.
Apple creates U2 album-removal button for unhappy iTunes users
Apple creates U2 album-removal button for unhappy iTunes users
by Ben Bold
16 September 2014, 07:42AM
U2 haters rejoice - Apple has created a tool that allows users to remove the band's latest album with a single click, after the free release was automatically downloaded to customers' iTunes accounts.
How content is proving to be the key weapon in the battle for Scottish votes
How content is proving to be the key weapon in the battle for Scottish votes
by Dominic Mills
16 September 2014, 11:00AM
As decision day draws ever closer, the Scottish referendum campaign has evolved into a contest where content - emotional and rational - is playing a key role, writes Dominic Mills, consultant editor at the Content Marketing Association.

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Six truths and lies about moving from a corporate to a start-up
Six truths and lies about moving from a corporate to a start-up
by Zaid Al-Qassab
16 September 2014, 08:00AM
In the first in a new series where Marketing shines a light on marketers moving from the corporate establishment to the start-up world, the CMO of HouseTrip, Zaid Al-Qassab, sorts the truths from the lies around making the switch.
Programmatic disconnect: marketer interest still lacking despite 'transformative' potential
Programmatic disconnect: marketer interest still lacking despite 'transformative' potential
by Nigel Gilbert
16 September 2014, 08:00AM
The internet of the future will be a more dynamic and engaging experience for consumers, as brands use it more effectively to meet their needs in real time, says Nigel Gilbert, vice president, EMEA, Appnexus
Netflix gears up for European launches
Netflix gears up for European launches
by Louise Jack
15 September 2014, 03:05PM
Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.
Yahoo appoints Tom Toumazis as head of partnerships in EMEA
Yahoo appoints Tom Toumazis as head of partnerships in EMEA
by Arif Durrani
15 September 2014, 12:00PM
Yahoo has appointed former Walt Disney and Endemol leader, Tom Toumazis, as head of partnerships EMEA, as part of its attempts to boost its commercial prowess in the region.
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