Tuesday 23 September 2014

Digital AM - Sony PlayStation TV, Instagram, AOL, Apple, Hailo

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Sony's PlayStation TV game and movie-streaming set-top box to go on sale in November
Sony's PlayStation TV game and movie-streaming set-top box to go on sale in November
by Ben Bold
23 September 2014, 09:29AM
Sony has announced that its PlayStation TV set-top box, which will allow consumers to stream games, TV shows and films to their TV sets without the need for a gaming console, will go on sale in the UK on 14 November.
Instagram partners with Omnicom to launch ad service in the UK
Instagram partners with Omnicom to launch ad service in the UK
by Arif Durrani
23 September 2014, 08:30AM
Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.
AOL UK launches campaign to consolidate offering
AOL UK launches campaign to consolidate offering
by Louise Jack
23 September 2014, 11:11AM
AOL UK has launched a digital and outdoor campaign today, in a bid to bring together its various offerings.
Apple is consumer darling with
Apple is consumer darling with "record" iPhone 6 sales - but is the record meaningless?
by Shona Ghosh
22 September 2014, 01:36PM
Apple has sold more than 10m iPhone 6 and iPhone 6 Plus models in their first weekend on sale, marking a new record for the company.
Hailo names Microsoft consumer apps brand chief as global CMO
Hailo names Microsoft consumer apps brand chief as global CMO
by Shona Ghosh
23 September 2014, 08:11AM
Hailo, the taxi booking app, has snapped up Gary Bramall, Microsoft's senior global brand experience director, to become its chief marketing officer.
WPP strikes strategic deal with AppNexus
WPP strikes strategic deal with AppNexus
by Louise Jack
22 September 2014, 02:02PM
WPP has signed a strategic deal with the ad tech company AppNexus.
To pay or not to pay: major survey reveals what bloggers expect from brands
To pay or not to pay: major survey reveals what bloggers expect from brands
by Angus Carbarns
23 September 2014, 08:00AM
Brands and agencies are still missing the mark when it comes to tapping into the bloggerati, according to the biggest ever study of its kind by Yomego. Angus Carbarns, the social media agency's blogger outreach manager, outlines the findings.
Anonymity and anarchy: the power of Twitter parody accounts
Anonymity and anarchy: the power of Twitter parody accounts
by Lee Cassanell
22 September 2014, 03:46PM
Parody accounts on Twitter were once the stuff of brand nightmares - but companies can learn from successful satire, writes Lee Cassanell, editor at We Are Social.
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