Saturday, 13 September 2014

Campaign Saturday Shot - This week's most read news and best ad campaigns

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Nissan creates tactical ad 7 mins after royal baby no. 2 announcement
by Louise Jack,
08 September 2014, 10:03AM
Nissan creates tactical ad 7 mins after royal baby no. 2 announcement
Nissan has managed to produce an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Cambridge, are expecting their second child.
Orangina launches ad review
by Kate Magee,
11 September 2014, 08:00AM
Orangina launches ad review
Orangina, the French citrus drink well-known for its quirky advertising, is looking for an ad agency ahead of a major push in the UK.
Twitter launches first 'Buy' button
by Sara Kimberley,
08 September 2014, 03:48PM
Twitter launches first 'Buy' button
Twitter is teaming up with Burberry to test its first 'Buy' button for brands on its platform, to allow users to shop directly from the site.
Watch: Comedian Ross Noble opens up about the pitfalls of making 'rubbish ads'
by Louise Jack, Georgina Brazier, Jennifer Creighton,
12 September 2014, 09:44AM
Watch: Comedian Ross Noble opens up about the pitfalls of making 'rubbish ads'
Magician Dynamo and comedian Ross Noble talk to Campaign about their shows on UKTV and why it's not "ideal" to star in "rubbish" ads.
Reebok Classics brand film champions 'Madchester' revival
by James Swift,
09 September 2014, 10:12AM
Reebok Classics brand film champions 'Madchester' revival
Reebok has released an online brand film celebrating youth culture for its Classics range of footwear.
Millar joins ZenithOptimedia as CEO
by Arif Durrani,
11 September 2014, 08:00AM
Millar joins ZenithOptimedia as CEO
ZenithOptimedia has hired Dentsu Aegis Network's Grant Millar as its UK chief executive.
HomeServe kicks off £10m media contest
by Arif Durrani,
11 September 2014, 08:00AM
HomeServe kicks off £10m media contest
HomeServe, the home-insurance company, has called a review of its £10 million media account.
Sarson's "the fish and chip campaign" by Mcgarrybowen
11 September 2014, 08:00AM
Sarson's
Campaign Viral Chart: Ikea's pastiche of Apple is this week's most shared
by Sara Kimberley,
12 September 2014, 08:59AM
Campaign Viral Chart: Ikea's pastiche of Apple is this week's most shared
Ikea's comically pastiche of Apple has become this week's most shared ad in the Campaign Viral Chart.
Channel 4 hires Rowland for creative strategy
by Maisie McCabe,
11 September 2014, 08:00AM
Channel 4 hires Rowland for creative strategy
Channel 4 has hired Havas Media's head of ideas, Charlotte Rowland, as a creative strategist.
Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'
by Sara Kimberley,
09 September 2014, 05:21PM
Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'
Apple has announced the launch of the iPhone 6 and iPhone 6 Plus, in what it believes is its "biggest advancement in the iPhone".
Airbnb appoints TBWA as first global creative agency
by Louise Jack,
09 September 2014, 11:04AM
Airbnb appoints TBWA as first global creative agency
TBWA has landed global creative duties for Airbnb following a review.
Sky calls pitch for Now TV business
by James Swift,
10 September 2014, 03:18PM
Sky calls pitch for Now TV business
Now TV, BSkyB's video-on-demand service, is reviewing its advertising account.
HSBC "date" by JWT London
05 September 2014, 02:54PM
HSBC
Youth are deserting TV, says Claire Enders
by David Benady,
10 September 2014, 09:09AM
Youth are deserting TV, says Claire Enders
TV viewing among younger viewers has declined sharply in the UK, according to industry analyst Claire Enders.
World's Talking About: The Bookbook
11 September 2014, 08:00AM
World's Talking About: The Bookbook
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