Marketing Daily - Five marketing lessons from Ello + Amazon, Sainsbury's and Starbucks

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Marketing Daily , 26th September 2014

Five marketing lessons from Ello Sainsbury's ditches Tesco for Asda in Brand Match price campaign Amazon eases Christmas shopping on Twitter with #AmazonWishList Camelot launches augmented reality National Lottery scratchcards for Christmas Mars UK president Fiona Dawson and CMO Bruce McColl promoted in major shake-up Mondelez appoints Dana Anderson as CMO Why good music marketing goes beyond targeting the bands with the most social fans Paddy Power's Ryder Cup ad starring Nigel Farage sparks controversy Viral review: Starbucks lacks originality with technology turn-off ad Jennifer Roebuck uses 20-year marketing career to set up consultancy Grant's whisky celebrates the IOU in humorous online film targeted at younger men Twitch: Amazon purchase 'legitimised' us to brands says EMEA chief Greggs dishes out hot dogs to New Yorkers in cheeky stunt Volvo baffles parking valet with red carpet truck stunt JOBS BOARD Head of New Media , Department for Work and PensionsSalary £60,030 to £72,880. , Westminster Data Journalist , PRISMHighly Competitive , London Shopper Insights Manager , PepsiConegotiable , Theale Marketing Campaigns Manager , Ball & Hoolahan£55,000 per annum , London (Central), London (Greater) CMI Director , Ball & Hoolahan£95,000 + Car/Car Allowance , London (Central), London (Greater)

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