Media PM - Starcom MediaVest Group, The X Factor, Project Orange, ITV, Twitter

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25th September 2014

Thoughtful Desmond keen to nurture next generation Starcom MediaVest Group's global chief executive talks to Claire Beale about the need for talent and the new media agency model. X Factor 2013 hit by Twitter decline The X Factor has suffered a 40 per cent drop in the programme's related tweets, year on year. Todd named CEO of Project Orange The PPA has appointed Sue Todd, a partner at Wonder and a former CBS Outdoor marketing director, to lead the magazine industry's new marketing body, dubbed Project Orange. ITV banks on drama in new-season upfront Agencies were left no clearer about the schedule gaps left by Champions League and Dancing On Ice. By Maisie McCabe. 'Growth-hacking' is not just a buzzword - it affects how advertising works Is the Twitter buy button a game-changer? Can the social media platform establish itself as an effective e-commerce channel for brands, David Benady asks. You don't need a filter to see the opportunities that lie beneath Instagram Latest blogs Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard

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