Media AM - ZenithOptimedia, Channel 4, Sky AdSmart, John Lewis, M4C

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11th September 2014

Millar joins ZenithOptimedia as CEO ZenithOptimedia has hired Dentsu Aegis Network's Grant Millar as its UK chief executive. Channel 4 to drop 4oD for digital service All 4 Channel 4 is dropping its catch-up service 4oD for a new online destination called All 4, which will host all of Channel 4's linear channels, digital content and services. Sky boosts Sky AdSmart's targeting capabilities for advertisers Sky today announces two major new enhancements to its tailored advertising service Sky AdSmart, which will give advertisers even more control over their TV campaigns. John Lewis reports sales boost, although Waitrose profits hit John Lewis Partnership has announced a 12% jump in half-year pre-tax profits, a figure driven by sales increases at its department store business and Waitrose, although the latter suffered a drop in operating profit. The loss of the Govt media buying business is sure to be queried by Sorrell Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how? HomeServe kicks off £10m media contest HomeServe, the home-insurance company, has called a review of its £10 million media account. Sky calls pitch for Now TV business Now TV, BSkyB's video-on-demand service, is reviewing its advertising account. The Thinkboxes Awards for TV ad creativity Shortlist July/August Guardian launches three-tier membership scheme The Guardian has launched a membership scheme costing up to £60 per month in a bid to better engage with its expanding global readership, and also to create a new revenue stream. Latest blogs Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. What have you missed this summer? It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager: Beauty4Media & Homes4Media , News4Media Limited £35k Basic PLUS Uncapped Comission (OTE £60k), London (Greater)

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