Monday, 8 September 2014

Campaign Daily Fix - Nissan Royal baby tactical ad, Advertising tech companies increase, Stoptober, Nando's, Deal or No Deal, Programmatic trading, Hello!

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Latest news
Nissan creates tactical ad 7 mins after Royal baby No. 2 announcement
by Louise Jack,
08 September 2014, 10:03AM
Nissan creates tactical ad 7 mins after Royal baby No. 2 announcement
Nissan has managed to produced an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Cambridge, were expecting their second child.
Advertising tech companies make up fifth of Britain's fastest-growing businesses
by Louise Jack,
08 September 2014, 09:38AM
Advertising tech companies make up fifth of Britain's fastest-growing businesses
Advertising and marketing companies make up a fifth of Britain's fastest-growing private tech, telecoms and digital media companies.
Public Health England launches Stoptober with comedy campaign
by James Swift,
08 September 2014, 10:50AM
Public Health England launches Stoptober with comedy campaign
Comedians Paddy McGuinness and Alastair James Hay (Al Murray) star in Public Health England's £3.2 million campaign for Stoptober, the annual drive to encourage smokers to quit this October.
Nando's extends relationship with 18 Feet & Rising
by Louise Jack,
08 September 2014, 10:21AM
Nando's extends relationship with 18 Feet & Rising
Nando's Grocery has appointed 18 Feet & Rising to its £4 million global advertising account, without a pitch.
Channel 4 extends Noel Edmonds' Deal or No Deal for 10th year
by Arif Durrani,
08 September 2014, 12:07PM
Channel 4 extends Noel Edmonds' Deal or No Deal for 10th year
Channel 4 and Endemol have commissioned 288 new episodes of Noel Edmonds daytime quiz show 'Deal or No Deal', to run through to the end of 2015, taking the show into its tenth year on UK television.
Most advertisers unhappy with programmatic trading
by Sara Kimberley,
08 September 2014, 09:12AM
Most advertisers unhappy with programmatic trading
Almost 80 per cent of advertisers are unhappy with programmatic trading due to lack of transparency, according to The World Federation of Advertisers (WFA).
NRS to study mobile readership following latest figures
by Simon Redican,
08 September 2014, 09:18AM
NRS to study mobile readership following latest figures
Simon Redican, the chief executive of The National Readership Survey, reflects on the organisation's latest figures.
Content and distribution investments hit UKTV's 2013 earnings
by Louise Jack,
08 September 2014, 08:37AM
Content and distribution investments hit UKTV's 2013 earnings
UKTV has reported earnings of £66.2 million in 2013, down seven per cent year on year after the broadcaster made strategic investments in content, distribution and the launch of the Drama channel.
Hello! launches monthly fashion magazine
by Louise Jack,
05 September 2014, 04:52PM
Hello! launches monthly fashion magazine
Hello! is launching a new fashion magazine, Hello! Fashion Monthly.
Promoted
CityLive Challenge: Showcasing the real power of digital out-of-home
by Richard Blackburn,
04 September 2014, 10:21AM
CityLive Challenge: Showcasing the real power of digital out-of-home
Two teams, Team Hanas and Team Sandoz, are facing up to each other in the CityLive Challenge. Richard Blackburn, commercial director, MediaCo Outdoor, tells us why.
Bus Delivers Big Business
04 September 2014, 10:49AM
Bus Delivers Big Business
Enter The Big Bus Challenge 2014

________

Latest Work

Remember A Charity "living legend Tom Lackey" by Atomic London
08 September 2014, 08:50AM
Remember A Charity
At an age when many struggle to leave the house, Tom Lackey, 94, has raised more than 1 million for charity by wingwalking. Lackey stars in a new cinema and online ad for Remember A Charity, which encourages people to leave money to good causes in t...
HSBC "date" by JWT London
05 September 2014, 02:54PM
HSBC
HSBC has released a TV ad informing consumers that HSBC staff are rewarded for helping customers. JWT London created the spot, which first aired on 3 September and will run on TV until the end of October.
Under Armour "will beats noise" by Droga5 New York
05 September 2014, 09:18AM
Under Armour
Gisele B ndchen makes her first appearance in an ad for Under Armour, the sports clothing label. Droga5 New York created the online film for the brand's wider "I will what I want" campaign (other spots feature famous athletes including the tennis pla...

Also in the news

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