Wednesday 24 September 2014

Digital AM - Unilever, Social Media Week, Triumph, EE, Instagram

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Unilever hackathon challenges start-ups on kids' nutrition, hygiene and water-saving
Unilever hackathon challenges start-ups on kids' nutrition, hygiene and water-saving
by Ian Griggs
24 September 2014, 10:57AM
Hand-washing, home-cleaning and water-saving solutions are among the six briefs unveiled by Unilever in its forthcoming sustainability hackathon.
Social Media Week: what social media has taught us
Social Media Week: what social media has taught us
by John Owen
24 September 2014, 08:23AM
John Owen, the chief strategy officer at Dare, examines what brands have learnt from social media in the past 10 years.
Triumph launches Magic Wire bra with Twitter search for women's niggles
Triumph launches Magic Wire bra with Twitter search for women's niggles
by Louise Jack
24 September 2014, 10:35AM
Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations.
EE to light Wembley Stadium arch when crowd roars
EE to light Wembley Stadium arch when crowd roars
by Shona Ghosh
24 September 2014, 11:06AM
EE has cemented its six-year sponsorship deal with Wembley Stadium by lighting up the venue's arch in its brand colours of aqua and yellow.
Clear Channel kicks off digital sites expansion
Clear Channel kicks off digital sites expansion
by Louise Jack
24 September 2014, 10:19AM
Clear Channel has launched Play London, a three-part digital outdoor expansion strategy.
Is Instagram's move into serving ads a blessing or a curse for brands?
Is Instagram's move into serving ads a blessing or a curse for brands?
by Stuart McLennan
24 September 2014, 11:45AM
With 60m photos posted globally every day and 200m monthly active users, the Facebook-owned photo sharing app Instagram has finally started serving ads in the UK, with brands such as Starbucks and Sony Music involved in the first wave, says Stuart Mc...
Fashion houses with most to lose could be first to leave Asos
Fashion houses with most to lose could be first to leave Asos
by Ian Griggs
24 September 2014, 09:51AM
Fashion houses dislike discounting because it can damage their brand and those with the most to lose are likely to be the first to leave the Asos fashion website, a brand specialist has said.
Dixons Carphone's head of brand leaves as new marketing chief is announced
Dixons Carphone's head of brand leaves as new marketing chief is announced
by Ian Griggs
24 September 2014, 09:25AM
Benjamin Kaye, Dixons Carphone's head of brand communications, has left the business and Ian McGregor has been announced as its marketing communications director.
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From the blogs

Why brands must overcome ageism to succeed in paid social
Sam Fenton-Elstone
24 September 2014, 9:42AM
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Paul Lyonette
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23 September 2014, 1:14PM
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