Wednesday 17 September 2014

Digital AM - DLKW Lowe, Beats By Dre, Barclaycard, Guardian Labs, Philips

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DLKW Lowe picks up online lotto task
DLKW Lowe picks up online lotto task
by Jeremy Lee
16 September 2014, 03:16PM
DLKW Lowe has picked up the advertising account for Geolotto, an online lotto game.
Viral review: Beats By Dre's Serena Williams ad is big on swagger but emotionally light
Viral review: Beats By Dre's Serena Williams ad is big on swagger but emotionally light
by Unruly
17 September 2014, 10:45AM
Social experts Unruly review the latest viral from Beat by Dre.
Why brands must get to know instant messaging apps
Why brands must get to know instant messaging apps
by Dan Calladine
17 September 2014, 10:30AM
Messaging apps such as Snapchat and WhatsApp may have huge appeal among always-on, tech-savvy users, but they have been slow to monetise. Brands can still take the initiative - and now is the time, writes Dan Calladine, head of media futures at Carat...
Cashless society 'beckons' as Barclaycard unveils payment wristband for TfL's contactless roll-out
Cashless society 'beckons' as Barclaycard unveils payment wristband for TfL's contactless roll-out
by Sara Spary and Gemma Charles
16 September 2014, 12:15PM
Barclaycard has launched an exclusive contactless payment wristband to help London commuters speed up their travel and avoid 'card clash', as TfL today rolls out contactless across its entire network.
Guardian Labs launches online hub Fixology for Direct Line
Guardian Labs launches online hub Fixology for Direct Line
by Louise Jack
16 September 2014, 12:00PM
Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.
Philips launches campaign for app-controlled lightbulbs
Philips launches campaign for app-controlled lightbulbs
by James Swift
16 September 2014, 09:05AM
Royal Philips has released a campaign to push its new range of digitally-connected lightbulbs.
Leo Burnett triumphs at Kinsale Shark Awards
Leo Burnett triumphs at Kinsale Shark Awards
by Louise Jack
17 September 2014, 07:49AM
Leo Burnett, M&C Saatchi, Publicis London were among the winners at this year's Kinsale Shark Awards.
Google responds to questions around online ad effectiveness
Google responds to questions around online ad effectiveness
by Matt Bush
16 September 2014, 12:00PM
There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.
The brands at London Fashion Week: how Burberry leads the way on the innovation catwalk
The brands at London Fashion Week: how Burberry leads the way on the innovation catwalk
by Justin Cooke
16 September 2014, 12:15PM
One of the many extraordinary things about this tiny little island we call Great Britain is that we consistently produce the greatest talent across the arts, music, design, literature and fashion and we are making a claim on technology too, says Just...
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