Marketing Daily - Tesco in crisis: how can Dave Lewis steer the supermarket back on course? + Microsoft, Twitter and Hailo

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Marketing Daily , 23rd September 2014

Tesco in crisis: how can Dave Lewis steer the supermarket back on course? Microsoft: Virtual assistants will help link consumers to brands Anonymity and anarchy: the power of Twitter parody accounts The five trends driving Diageo's luxury marketing Hailo names Microsoft consumer apps brand chief as global CMO Unilever and Government join forces to improve life in developing countries Waitrose, Starbucks and Cadbury among first advertisers on Instagram To pay or not to pay: major survey reveals what bloggers expect from brands Sony's PlayStation TV game and movie-streaming set-top box to go on sale in November Grey Goose vodka and Virgin Galactic partnership takes flight Ban makers of sports drinks from sponsorship, study says Apple is consumer darling with "record" iPhone 6 sales - but is the record meaningless? Budweiser tugs at the heartstrings in drink-driving ad featuring a four-legged friend JOBS BOARD Head of New Media , Department for Work and PensionsSalary £60,030 to £72,880. , Westminster Data Journalist , PRISMHighly Competitive , London Brand Manager , Ball & Hoolahan£45,000 per annum , London (Greater) Shopper Insights Manager , PepsiConegotiable , Theale CMI Director , Ball & Hoolahan£95,000 + Car/Car Allowance , London (Central), London (Greater)

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