| | |  | | | | | | | Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide. | | | | | | | | | |  | | | | | | | There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. | | | | | | | | | |  | | | | | | | Yahoo has appointed former Walt Disney and Endemol leader, Tom Toumazis, as head of partnerships EMEA, as part of its attempts to boost its commercial prowess in the region. | | | | | | | | | |  | | | | | | | Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how? | | | | | | | | | |  | | | | | | | The Government has been unable to award its £140 million media buying business to Carat as planned this week, after an official challenge from WPP's lawyers. | | | | | | | | | |  | | | | | | | While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards. | | | | | | | | | |  | | | | | | | London Live's application to reduce the amount of local programming it broadcasts has been rejected by regulator Ofcom on the grounds it "would result in a departure from the character of the licensed service." | | | | | | | | | |  | | | | | | | Native is a digital display success story and agencies are keen to cash in, but will the boom last, Louise Jack asks. | | | | | | | | | |  | | | | | | | Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems. | | | | | | | | | |  | | | | | | | After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things. | | | | | | | | | |  | | | | | | | By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani | | | | | | | | | |  | | | | | | | Alistair MacCallum has been named the first chief executive of Omnicom's M2M. | | | | | | | | | |  | | | | | | | | | |  | | | | | | | In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. | | | | | | | | | |  | | | | | | | As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. | | | | | | | | | |  | | | | | | | Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. | | | | | | | | | |  | | | | | | | London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. | | | | | | | | | |  | | | | | | | It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. | | | | | | | | | | | |
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