Marketing Daily News - Virgin Trains spends £8 million on advertising to refocus on its brand + Beats Audio, BMW and Coke Life

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Marketing Daily , 17th September 2014

Virgin Trains spends £8 million on advertising to refocus on its brand The man with the child in his eyes: has modern marketing become infantilised? Viral review: Beats By Dre's Serena Williams ad is big on swagger but emotionally light BMW censured by ASA over ad depicting speed and acceleration Should Coke Life and other Stevia brands do more to educate consumers? Why brands must get to know instant messaging apps As a marketer what would you say to your 21-year-old self? - Part 1 Betfair puts money where its mouth is and pays out on 'no' in Scottish referendum Failed at real-time marketing? Try right-time instead Virgin Media ad starring Usain Bolt banned JOBS BOARD Head of New Media , Department for Work and PensionsSalary £60,030 to £72,880. , Westminster Shopper Insights Manager , PepsiConegotiable , Theale CMI Director , Ball & Hoolahan£95,000 + Car/Car Allowance , London (Central), London (Greater) Data Journalist , PRISMHighly Competitive , London Senior Brand Manager , DiageoGreat reward package for great talent , Amsterdam / Dublin / Madrid / London (Greater)

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