Sunday, 14 September 2014

Campaign Sunday Best - Some of this week's most read features and opinions

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The rear of the Apple Watch is more interesting than the face
by Justin Billingsley,
10 September 2014, 07:43AM
The rear of the Apple Watch is more interesting than the face
Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.
Not a lemon in the bunch
11 September 2014, 08:00AM
Not a lemon in the bunch
Volkswagen's 'lemon' and 'think small' posters are so seminal, they overshadow many other fine ads for the car manufacturer. So Campaign asked Alfredo Marcantonio and John O'Driscoll, two of the authors of the recently updated Remember Those Great Vo...
Allan seeks creative inspiration for C4 sales
11 September 2014, 08:30AM
Allan seeks creative inspiration for C4 sales
After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things.
Style secrets from the ad industry's fashionistas
11 September 2014, 08:00AM
Style secrets from the ad industry's fashionistas
The advertising and fashion industries share many similarities, but what about the notion of creativity? Kate Magee talks to some of the sharpest dressers in adland about their own take on style.
Dave Trott: Give 'Em the old soft soap
by Dave Trott,
09 September 2014, 01:21PM
Dave Trott: Give 'Em the old soft soap
In 1957 Dove soap started advertising for the first time. They ran a press ad with a woman luxuriating in a bathful of bubbles. The headline said HEAD OVER HEELS IN DOVE.
Will client creative chiefs improve ads?
11 September 2014, 08:00AM
Will client creative chiefs improve ads?
Adland's quest to reclaim content from factory lines
by Claire Beale,
11 September 2014, 08:00AM
Adland's quest to reclaim content from factory lines
I've spent an awful lot of time this past week talking to writers in the US. It's been one of the most thoroughly depressing things I've done in a long time.
Is the success of native advertising sustainable?
11 September 2014, 08:00AM
Is the success of native advertising sustainable?
Native is a digital display success story and agencies are keen to cash in, but will the boom last, Louise Jack asks.
Time has come for the quiet shops to start shouting
by Jeremy Lee,
11 September 2014, 08:00AM
Time has come for the quiet shops to start shouting
Slightly subtler than one of Julian Fellowes' clunky plot twists, the narrative of two of the more interesting start-ups of recent years has changed with the news that both Joint and Lucky Generals had won a place on the Amazon ad roster - with the f...
Behind the scenes of the Rugby World Cup 2015 campaign
by Ewan Patterson,
08 September 2014, 01:20PM
Behind the scenes of the Rugby World Cup 2015 campaign
After last week's launch of the Rugby World Cup 2015 campaign starring Charles Dance, BBH Sport executive creative director explains how it all happened.
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