Campaign Daily Fix - Twitter launches 'Buy' button, ITV, Airbnb appoints TBWA global, Reebok, Barb, Most shared baby ads, Metro, ESI Media

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Twitter launches first 'Buy' button by Sara Kimberley, 08 September 2014, 03:48PM Twitter is teaming up with Burberry to test its first 'Buy' button for brands on its platform, to allow users to shop directly from the site. ITV chief calls for Sky and Virgin to pay for content by Arif Durrani, 09 September 2014, 07:30AM ITV's chief executive Adam Crozier is calling on major pay-TV platforms BSkyB and Virgin Media to pay for content from UK public service broadcasters BBC, ITV, Channel 4 and Channel 5. Airbnb appoints TBWA as first global creative agency by Louise Jack, 09 September 2014, 11:04AM TBWA has landed global creative duties for Airbnb following a review. Reebok Classics brand film champions 'Madchester' revival by James Swift, 09 September 2014, 10:12AM Reebok has released an online brand film celebrating youth culture for its Classics range of footwear. TV body Barb to track viewing via tablets by Arif Durrani, 09 September 2014, 10:41AM Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board. Top 10 most-shared baby ads by Kate Magee, 08 September 2014, 03:17PM Following the announcement that Prince William and Kate are expecting their second child, Campaign takes a look at the most-shared baby ads of all time. Metro devotes issue and ads to rainbow laces campaign by James Swift, 08 September 2014, 01:48PM Metro, the city-centric newspaper, today devoted its entire issue to supporting Paddy Power and Stonewall's campaign against homophobia in football, and ran a host of gay-friendly ads. UM's Nathan Brown to become CEO of PHD USA by Arif Durrani, 08 September 2014, 03:00PM PHD Worldwide has appointed Nathan Brown, UM's executive vice president and managing director, as chief executive of PHD USA. Behind the scenes of the Rugby World Cup 2015 campaign by Ewan Patterson, 08 September 2014, 01:20PM After last week's launch of the Rugby World Cup 2015 campaign starring Charles Dance, BBH Sport executive creative director explains how it all happened. Bruce Forsyth's last dance helps Strictly beat X Factor by Arif Durrani, 08 September 2014, 12:30PM Bruce Forsyth's public exit from 'Strictly Come Dancing' helped the BBC beat ITV's 'The X Factor' in last night's ratings. ESI Media promotes James White to head of trading by Louise Jack, 09 September 2014, 07:47AM ESI Media, the owners of the London Evening Standard, the Independent, i and London Live has promoted head of newspapers, James White, to head of trading. Promoted Big Bus Challenge extends deadline 08 September 2014, 11:21AM Exterion and Campaign's competition to find the best bus creative will now end on the 17th September 2014. Creating at the speed of culture by Stuart Derrick, 05 September 2014, 02:20PM As befits Bob Greenberg's evolutionary agency, R/GA London is eschewing established ways of working and traditional campaign timelines to enable clients to flourish in the connected age. ________ Latest Work Freederm "geese" by Bray Leino 09 September 2014, 08:19AM Freederm s new TV ad is a big departure from the confident-teens-loving-life formula that most spot treatment brands stick to. The ad, which was created by Bray Leino, features a computer-generated goose that breaks away from its flock to do things s... Paddy Power and Stonewall "changing room" by Lucky Generals 08 September 2014, 10:33AM The Arsenal footballer Alex Oxlade - Chamberlain laments how he cannot change looking like a Teenage Mutant Ninja Turtle in a light-hearted ad by Paddy Power and Stonewall. The bookmaker and the equality charity have again teamed up to campaign a... Remember A Charity "living legend Tom Lackey" by Atomic London 08 September 2014, 08:50AM At an age when many struggle to leave the house, Tom Lackey, 94, has raised more than 1 million for charity by wingwalking. Lackey stars in a new cinema and online ad for Remember A Charity, which encourages people to leave money to good causes in t... Also in the news Jaguar unveils £27,000 XE model as it attempts to broaden appeal by Sara Spary, 09 September 2014, 11:45AM Culture secretary to raise questions about TV licence fee by Arif Durrani, 09 September 2014, 11:40AM Foster's, Lucozade and Magnum among few brands getting NPD right, says Nielsen by Ben Bold, 09 September 2014, 09:54AM Stylist publishes £600k fashion special by Arif Durrani, 09 September 2014, 08:00AM John Lewis, Innocent and Morrisons join royal baby no. 2 celebrations by Shona Ghosh, 09 September 2014, 07:16AM Latest Jobs Freelance Integrated Designer negotiable, City of London PPC Manager - Fashion Client - London - £30K<£40K DOE £30000 - £40000 Per Annum benefits, London Sales / Strategy Consultant - Mobile Loyalty £40000 - £60000 Per Annum commission, London Mobile Games Product Manager - Major Gaming Client! £60000 - £70000 Per Annum package, London Mobile Project Manager - Creative Mobile Agency! £55000 - £62000 Per Annum, London More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.