Wednesday, 10 September 2014

Campaign Daily Fix - Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch', UK advertising market rises, Youth are deserting TV, Dave Trott, Save the Children, DigitasLBi

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Latest news
Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'
by Sara Kimberley,
09 September 2014, 05:21PM
Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'
Apple has announced the launch of the iPhone 6 and iPhone 6 Plus, in what it believes is its "biggest advancement in the iPhone".
UK advertising market rises outperforming predictions
by Sara Kimberley,
10 September 2014, 12:36PM
UK advertising market rises outperforming predictions
Advertising expenditure in West Europe will grow for the first time in two years driven by the strong UK ad market.
Youth are deserting TV, says Claire Enders
by David Benady,
10 September 2014, 09:09AM
Youth are deserting TV, says Claire Enders
TV viewing among younger viewers has declined sharply in the UK, according to industry analyst Claire Enders.
The rear of the Apple Watch is more interesting than the face
by Justin Billingsley,
10 September 2014, 07:43AM
The rear of the Apple Watch is more interesting than the face
Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.
Dave Trott: Give 'Em the old soft soap
by Dave Trott,
09 September 2014, 01:21PM
Dave Trott: Give 'Em the old soft soap
In 1957 Dove soap started advertising for the first time. They ran a press ad with a woman luxuriating in a bathful of bubbles. The headline said HEAD OVER HEELS IN DOVE.
Save The Children releases sequel to Most Shocking Second A Day
by Kate Magee,
09 September 2014, 02:55PM
Save The Children releases sequel to Most Shocking Second A Day
Save the Children has released a sequel to its successful 'Most Shocking Second a Day' film, which this time tackles illiteracy in the UK.
Global marketing groups struggle to make profit after Publicis-Omnicom failed merger
by Louise Jack,
09 September 2014, 03:04PM
Global marketing groups struggle to make profit after Publicis-Omnicom failed merger
Global marketing groups recorded limited growth last year, in the time leading up to the unsuccessful Publicis-Omnicom merger plan.
DigitasLBi hires Scott Ross from Critical Mass to drive the agency's tech strategy
by Kate Magee,
10 September 2014, 08:44AM
DigitasLBi hires Scott Ross from Critical Mass to drive the agency's tech strategy
DigitasLBi has appointed Scott Ross as UK chief technology officer to drive the agency's tech strategy.
Promoted
Big Bus Challenge extends deadline
08 September 2014, 11:21AM
Big Bus Challenge extends deadline
Exterion and Campaign's competition to find the best bus creative will now end on the 17th September 2014.
Creating at the speed of culture
by Stuart Derrick,
05 September 2014, 02:20PM
Creating at the speed of culture
As befits Bob Greenberg's evolutionary agency, R/GA London is eschewing established ways of working and traditional campaign timelines to enable clients to flourish in the connected age.

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Latest Work

Invictus Games "the toughest of the tough go head to head" by Bartle Bogle Hegarty
10 September 2014, 08:20AM
Invictus Games
The Invictus Games, the sports tournament for wounded servicemen and service women, opens today (10 September). Bartle Bogle Hegarty has created a film promoting the tournament, which first aired on Channel 4 and tells the story of a soldier s recov...
Gucci "oh Jackie" by REM
09 September 2014, 05:12PM
Gucci
Kate Moss imitates Jackie Kennedy Onassis in a new online ad for Gucci. REM created the spot, which was released on 8 September to coincide with New York Fashion Week and references the paparazzo Ron Galella s obsession with Onassis.
Freederm "geese" by Bray Leino
09 September 2014, 08:19AM
Freederm
Freederm s new TV ad is a big departure from the confident-teens-loving-life formula that most spot treatment brands stick to. The ad, which was created by Bray Leino, features a computer-generated goose that breaks away from its flock to do things s...

Also in the news

Ex-Tesco marketer Carolyn Bradley to advise brewer Marston's on marketing
by Ben Bold, 10 September 2014, 09:21AM
Fitness First appoints Virgin marketer David Anderson as CMO
by Ben Bold, 09 September 2014, 05:00PM
The Games that 'nobody knows' - should brands get involved in next year's European Games?
by Sara Spary, 10 September 2014, 12:00PM
Visa: Apple Pay will 'inspire' marketers to improve the shopping experience
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by Nicola Kemp, 10 September 2014, 09:02AM
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