Friday 26 September 2014

Breaking news from Brand Republic - Sainsbury's, Paddy Power, Ryder Cup, Greggs, TfL

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Sainsbury's ditches Tesco for Asda in Brand Match price campaign
Sainsbury's ditches Tesco for Asda in Brand Match price campaign
by Sara Spary
26 September 2014, 10:07AM
Sainsbury's is launching a TV, print and in-store campaign from today to communicate changes to its price-benchmarking Brand Match strategy.
Paddy Power's Ryder Cup ad with Nigel Farage sparks controversy
Paddy Power's Ryder Cup ad with Nigel Farage sparks controversy
by Sara Kimberley
26 September 2014, 07:39AM
UKIP's Nigel Farage's tongue-in-cheek Paddy Power Ryder Cup ad backing Europe has divided opinion on social media.
13 ways to create a winning print ad
13 ways to create a winning print ad
by Donald Gunn
26 September 2014, 08:00AM
The Gunn Report has classified over 1,000 of the most awarded and admired ads and campaigns in the world from the past 15 years (1999 to 2013) to analyse how ideas are found for great press and outdoor ads.
Trading Places: this week's people moves
Trading Places: this week's people moves
by Chris Harding
26 September 2014, 08:30AM
Helen Jeffries joins Rainey Kelly Campbell Roalfe/Y&R as head of acquisition and Piers North takes up the role of digital strategy director at Trinity Mirror, in this week's round-up of people moves in advertising, marketing and media.
The 2014 Ryder Cup ads round up
The 2014 Ryder Cup ads round up
by Louise Jack
26 September 2014, 08:40AM
With The 2014 Ryder Cup kicking off today to deafening cheers from the Gleneagles crowd in Scotland, Campaign takes a look at some of the tournament's ads.
Greggs dishes out hot dogs to New Yorkers in cheeky stunt
Greggs dishes out hot dogs to New Yorkers in cheeky stunt
by Ian Griggs
26 September 2014, 08:00AM
To herald the roll-out of its new hot dog, Greggs went to the spiritual home of the snack, New York, to see what the city's notoriously picky residents thought of the bakery chain's new product.
Volvo baffles parking valet with red carpet truck stunt
Volvo baffles parking valet with red carpet truck stunt
by Sara Spary
26 September 2014, 08:00AM
Volvo Trucks went to extraordinary lengths to fool a poor parking valet, hired on a 'trial basis' at a red carpet event on the Italian Riviera.
TfL launches selfie campaign to encourage people to get home safely
TfL launches selfie campaign to encourage people to get home safely
by Maisie McCabe
25 September 2014, 04:22PM
Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.
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