Thursday 25 September 2014

Breaking news from Brand Republic - Phones4u, JW Marriott, Starbucks, McCain, Publicis

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Phones4u planned to 'soften its brand' with wearable tech
Phones4u planned to 'soften its brand' with wearable tech
by Shona Ghosh
24 September 2014, 03:17PM
Phones4u had planned to become the UK's go-to retailer for wearable tech, before it went into administration.
JW Marriott kicks off ad pitch
JW Marriott kicks off ad pitch
by Maisie McCabe
25 September 2014, 08:00AM
Marriott International, the hotels group, is seeking an agency to develop a global brand campaign for the JW Marriott brand.
Agencies line up for Starbucks UK CRM
Agencies line up for Starbucks UK CRM
by James Swift
25 September 2014, 08:00AM
Starbucks is speaking with agencies about its UK CRM account.
BMB loses �20m McCain ad account
BMB loses �20m McCain ad account
by Kate Magee
24 September 2014, 02:25PM
Beattie McGuinness Bungay has lost the �20 million McCain Foods creative account, ending an 11-year relationship between McCain and the agency's founder Trevor Beattie.
Publicis unveils innovation concept
Publicis unveils innovation concept
by Kate Magee
25 September 2014, 08:00AM
Publicis Worldwide has partnered with The Trampery to launch an innovation facility.
American Express launches film trivia campaign across London's transport network
American Express launches film trivia campaign across London's transport network
by Ian Griggs
25 September 2014, 07:48AM
Londoners are being treated to Vine snippets of film trivia as part of an integrated campaign by American Express to coincide with the BFI London film festival.
Todd named CEO of Project Orange
Todd named CEO of Project Orange
by Arif Durrani
25 September 2014, 08:00AM
The PPA has appointed Sue Todd, a partner at Wonder and a former CBS Outdoor marketing director, to lead the magazine industry's new marketing body, dubbed Project Orange.
Ferrero seeks shop for brand ad review
Ferrero seeks shop for brand ad review
by James Swift
25 September 2014, 08:00AM
Ferrero, the company that owns Ferrero Rocher, Nutella and Tic Tac, is speaking to agencies ahead of a review of its Raffaello confectionery brand.
Branded content sends messages ads cannot, Diageo boss says
Branded content sends messages ads cannot, Diageo boss says
by Sara Kimberley
24 September 2014, 11:32AM
Diageo's global managing director of Reserve Brands, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.
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