| Why brands must overcome ageism to succeed in paid social | | Sam Fenton-Elstone | | 24 September 2014, 9:42AM |  Brands can no longer assume that young people use all social networks or that older people are not getting involved. It just isn't the case anymore. Different groups of people use different social networks and it continues to evolve. Brands failing to realise this will find their social media campaigns falling at the first hurdle as they throw good money after bad.
| | | | Could connected TVs offer another way for advertisers? | | Paul Lyonette | | 24 September 2014, 8:20AM |  For most of us, TV remains the focal point of our living rooms, however, a report by eMarketer predicts that in 2014, UK consumers will spend more time viewing digital media than watching broadcast TV. It is this shift towards online video streaming and on-demand TV - as well as an increase in multi-screen viewing - that is making it difficult for advertisers to reach their target audience through traditional linear TV alone.
| | | | OOH is a new point-of-sale for online retail brands | | Ian Reynolds | | 24 September 2014, 7:44AM |  Second screen purchasing is gaining serious traction. As social media rolls out user friendly shopping tools such as Facebook's Buy Button and Twitter's Product Card, consumers have never had it easier when it comes to mobile shopping.
| | | | Lost for words in the age of the image | | Shaun Varga | | 23 September 2014, 1:14PM |  The use of email by America's 12-17 year olds more than halved last year. It's one symptom of a cataclysmic change – one that's gone largely unnoticed by the marketing profession.
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