Digital AM - Alibaba, Lily Allen, Twitter, Scottish Referendum, Burberry

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Alibaba set to raise $21.8bn and break record for largest IPO ever by Ben Bold 19 September 2014, 08:29AM Chinese ecommerce giant Alibaba is set to raise $21.8bn (£13.24bn) when it floats later today (19 September) on the New York Stock Exchange, making it one of the largest flotations in financial history. Samsung Galaxy Alpha kicks off £10m campaign featuring Lily Allen by Sara Spary 19 September 2014, 11:28AM Samsung has launched a £10m marketing campaign to launch its smartphone, Galaxy Alpha, with an "epic" TV ad featuring pop star Lily Allen. Twitter and Facebook tackle video ads but whose strategy is better? by Alex Macnamara 19 September 2014, 10:00AM Twitter and Facebook have taken different approaches with respect to their video ad experiences. Alex Macnamara, UK managing director at Tremor Video, weighs up the benefits and pitfalls of each method. Made.com makes Scottish Referendum marketing "blunder" by Louise Jack 19 September 2014, 09:11AM Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products. Burberry dominates social channels at #LFW by Nicola Kemp 18 September 2014, 12:32PM Burberry's digital-first strategy is paying dividends and the brand has successfully dominated social media channels during London Fashion Week. iProspect bolsters team with two appointments by Louise Jack 19 September 2014, 09:36AM Digital marketing performance agency iProspect has hired Wayne Blodwell and Gareth Owen to the newly-created roles of head of programmatic and strategy partner, respectively. Campaign Viral Chart: Samsung's pastiche of Apple joins the line-up by Sara Kimberley 19 September 2014, 11:06AM A comical ad by Samsung sending up Apple's recent iPhone 6 and Watch launch has made it on to this week's Viral Chart. Latest jobs Head of Marketing Recruiter Domino's Salary £Six figure package + Car + Benefits Location Milton Keynes, Buckinghamshire Digital Display Manager - Leading Agency Recruiter GoodEgg Digital Salary £Neg + Great Benefits Location South East England / London (Central), London (Greater) Marketing Lead Digital and Campaigns Recruiter The Mike Burton Group Limited Salary Up to £28,000, dependent on experience Location Gloucestershire Affiliates Executive - No. 1 Agency! Recruiter GoodEgg Digital Salary Circa £25k + Exceptional Benefits Location Central London Senior Project Manager - International Ad agency £45-55K Recruiter Source Salary £45000 - £55000 per annum Location London DRTV Media Planner Buyer Recruiter SYLEX Recruitment Salary £29000 - £30000 per annum Location London From the blogs An emotional connection beyond sense? Tony Nunan 19 September 2014, 9:01AM 40% of UK millennials don't like the way brands talk to them via social media Prelini Udayan-Chiechi 19 September 2014, 8:36AM What can advertisers learn from Facebook's Cross Device Reporting? Sam Barnett 18 September 2014, 1:39PM Did Apple and U2 officially make music worthless? Chris J Reed 17 September 2014, 11:43PM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders