Wednesday, 10 September 2014

Breaking news from Brand Republic - Apple, Debenhams, Royal Television Society, PPA Advertising Awards, Ford

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Apple gets 'intimate' with Apple Watch, Apple Pay and bigger iPhone 6 models
Apple gets 'intimate' with Apple Watch, Apple Pay and bigger iPhone 6 models
by Shona Ghosh
10 September 2014, 09:41AM
Apple has unveiled a smart watch, an easy mobile payments system and two iPhone 6 models in a bid to get even closer to consumers.
Debenhams turns customers into advocates with 'co-buying' social strategy
Debenhams turns customers into advocates with 'co-buying' social strategy
by Ben Bold
10 September 2014, 09:00AM
Debenhams is embarking on a social selling strategy in the build-up to the Christmas sales period, a move that turn its customers into brand advocates, encouraging them to share special offers with friends in return for rewards.
Youth are deserting TV, says Claire Enders
Youth are deserting TV, says Claire Enders
by David Benady
10 September 2014, 09:09AM
TV viewing among younger viewers has declined sharply in the UK, according to industry analyst Claire Enders.

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Mediacom and Carat lead shortlist for the 2014 PPA Advertising Awards
Mediacom and Carat lead shortlist for the 2014 PPA Advertising Awards
by Staff
10 September 2014, 08:31AM
Mediacom, last year's Agency of the Year, has seven campaigns up for awards, and Carat has five campaigns shortlisted a total of six times.
Ford commissions five designers to create Mustang limited edition T-shirts
Ford commissions five designers to create Mustang limited edition T-shirts
by Ben Bold
10 September 2014, 09:00AM
Stylised images of wild horses, tyre-treads, key-rings, shades reflected in a rearview mirror and car headlights adorn a collection of 15 T-shirts created by international designers to celebrate the global launch of Ford's new Mustang.
The rear of the Apple Watch is more interesting than the face
The rear of the Apple Watch is more interesting than the face
by Justin Billingsley
10 September 2014, 07:43AM
Justin Billingsley, chief operating officer, Europe, Middle East & Africa at Saatchi & Saatchi, and the former Orange brand director, reviews the launch news from Apple and looks at the growing power of content.
DigitasLBi hires Scott Ross from Critical Mass to drive the agency's tech strategy
DigitasLBi hires Scott Ross from Critical Mass to drive the agency's tech strategy
by Kate Magee
10 September 2014, 08:44AM
DigitasLBi has appointed Scott Ross as UK chief technology officer to drive the agency's tech strategy.
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From the blogs

Why brands should take a stand against last-click attribution
Damon Combrink
09 September 2014, 2:29PM
Do Manchester United have too many sponsors?
Chris J Reed
08 September 2014, 11:25PM
Twitter trials 'Buy' button
Susan Billinge
08 September 2014, 2:25PM
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