Tuesday, 9 September 2014

Digital AM - Apple event, Reebok Classics, Barb, Twitter, Spotify

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Digital AM

Latest news

Apple's iPhone 6 event: follow the news with our live blog
Apple's iPhone 6 event: follow the news with our live blog
by Shona Ghosh
09 September 2014, 11:00AM
In one of the most (over) hyped tech events of the year, Apple chief executive Tim Cook is set to launch the iPhone 6 today (9 September), plus a much-anticipated wearable device.
Reebok Classics brand film champions 'Madchester' revival
Reebok Classics brand film champions 'Madchester' revival
by James Swift
09 September 2014, 10:12AM
Reebok has released an online brand film celebrating youth culture for its Classics range of footwear.
TV body Barb to track viewing via tablets
TV body Barb to track viewing via tablets
by Arif Durrani
09 September 2014, 10:41AM
Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board.

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Burberry and The Home Depot trial Twitter's 'Buy now' button
Burberry and The Home Depot trial Twitter's 'Buy now' button
by Shona Ghosh
08 September 2014, 05:15PM
Twitter is testing a "buy now" button on tweets sent by musicians, non-profit organisations and brands, allowing users to shop for products without leaving the service.
EC1's best places to hot-desk
EC1's best places to hot-desk
by Staff
09 September 2014, 09:00AM
Everyone has to start somewhere, and before you and your tech empire can commandeer Salesforce Tower you'll need to find workspaces that are affordable but close to the action.
Ford, Coca-Cola and McDonald's first to use Spotify's video ad formats
Ford, Coca-Cola and McDonald's first to use Spotify's video ad formats
by Shona Ghosh
08 September 2014, 12:45PM
Spotify is rolling out its first video ad formats, offering brands "exclusive" access to an engaged audience on desktop and mobile.
ITV chief calls for Sky and Virgin to pay for content
ITV chief calls for Sky and Virgin to pay for content
by Arif Durrani
09 September 2014, 07:30AM
ITV's chief executive Adam Crozier is calling on major pay-TV platforms BSkyB and Virgin Media to pay for content from UK public service broadcasters BBC, ITV, Channel 4 and Channel 5.
John Lewis, Innocent and Morrisons join royal baby no. 2 celebrations
John Lewis, Innocent and Morrisons join royal baby no. 2 celebrations
by Shona Ghosh
09 September 2014, 07:16AM
The Duke and Duchess of Cambridge have announced they are expecting a second child and it hasn't taken brands long to shoehorn their way into the news.
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From the blogs

Do Manchester United have too many sponsors?
Chris J Reed
08 September 2014, 11:25PM
Twitter trials 'Buy' button
Susan Billinge
08 September 2014, 2:25PM
Chevrolet's Man U deal highlights misunderstanding of marketing in China
Karen Connell
08 September 2014, 10:27AM
From binge viewing to control freakery - 6 ways brands should be using the Internet of Things
Sebastian Dreyfus
05 September 2014, 6:34AM
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