Media PM - Channel 4 sales, native advertising, Tesco, Sky, M4C

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11th September 2014

Allan seeks creative inspiration for C4 sales After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things. Is the success of native advertising sustainable? Native is a digital display success story and agencies are keen to cash in, but will the boom last, Louise Jack asks. Does online advertising have an image problem? While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards. Tesco refines marketing structure under Jill Easterbrook Tesco has streamlined its marketing structure under newly appointed customer chief Jill Easterbrook, a restructure that will result in a number of redundancies. Sky boosts Sky AdSmart's targeting capabilities for advertisers Sky today announces two major new enhancements to its tailored advertising service Sky AdSmart, which will give advertisers even more control over their TV campaigns. The loss of the Govt media buying business is sure to be queried by Sorrell Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how? Channel 4 to drop 4oD for digital service All 4 Channel 4 is dropping its catch-up service 4oD for a new online destination called All 4, which will host all of Channel 4's linear channels, digital content and services. Latest blogs Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. What have you missed this summer? It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager: Beauty4Media & Homes4Media , News4Media Limited £35k Basic PLUS Uncapped Comission (OTE £60k), London (Greater)

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