Monday, 15 September 2014

The Wall > Apple tops the CoolBrands list (again)

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Apple tops the CoolBrands list (again)
Susan Billinge
15 September 2014, 1:52PM

Apple iPhone6Apple has once again taken the lead in the annual Coolbrands survey, which continues to be dominated by premium, fashion and tech brands.

While 13 brands retained their Top 20 status from last year, Twitter failed to join them, ending its three-year stint on the list.

Phones4u and the key role of partnerships
Dan Todaro
15 September 2014, 12:56PM

Phones4uIn the wake of the sad news about the unexpected downfall of Phones 4U which broke this week, it's worth examining why and how responsible businesses can allow a profitable retailer to fail.

Deadmau5′s clash with Ferrari on Twitter hands Nissan a PR opportunity
The Wall
12 September 2014, 2:27PM

deadmau5There is some co-branding that is deliberate and welcome and some that is not. Big international brands appear less than keen on any association with Canadian music producer and performer, Deadmau5 (a.k.a. Joel Zimmerman), writes Lucy Harrold.

Pay plots a path to mass adoption for Apple Watch
The Wall
12 September 2014, 1:40PM

Apple WatchWearable tech has been the “next big thing” for a little while now but has yet to really become a standard in consumer life outside the fitness market. In fact our Consumer Connections System data shows that adoption is only at 3% and heavily skewed to the London.

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