Marketing Daily - Lexus and Will.i.am unveil 'experimental' marketing drive to target younger consumers + KitKat, Apple and Phones4u

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Marketing Daily , 25th September 2014

Lexus and Will.i.am unveil 'experimental' marketing drive to target younger consumers Why Richard Branson's unlimited holiday plan is a great idea - but not for all KitKat swoops on Apple's 'Bendgate' problem Phones4u planned to 'soften its brand' with wearable tech View: the best of Instagram's debut ads from Starbucks to Waitrose Top 10 ads of the week: Sky broadband's Toy Story ad hits the heights Can you feed your team with two pizzas? Four tips to working collaboratively American Express launches film trivia campaign across London's transport network Telefónica appoints agency boss Dan Rosen to global advertising role Minecraft is cool, says Ordnance Survey The week's top Vines: Sony SmartWatch, Chrysler Autos and Marmite British consumers buy more online than other Europeans JOBS BOARD Head of New Media , Department for Work and PensionsSalary £60,030 to £72,880. , Westminster Data Journalist , PRISMHighly Competitive , London Brand Manager , Ball & Hoolahan£45,000 per annum , London (Greater) Shopper Insights Manager , PepsiConegotiable , Theale CMI Director , Ball & Hoolahan£95,000 + Car/Car Allowance , London (Central), London (Greater)

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