The Wall > 40% of UK millennials don't like the way brands talk to them via social media

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list An emotional connection beyond sense? Tony Nunan 19 September 2014, 9:01AM Cadbury or Nestle? Tyrells or Sensations? Coca-Cola or Pepsi? These are just a few examples of the decisions we are faced with when carrying out our supermarket shop. So what is it that determines our purchase decisions? Whilst a number of factors, such as price, pack format, and even visibility, will be at play here, the emotional connection we have to a product or brand will be one of the key influencers. 40% of UK millennials don't like the way brands talk to them via social media Prelini Udayan-Chiechi 19 September 2014, 8:36AM In this hyperconnected, omnichannel age, brands need to fully understand the consumer audience they are trying to reach, the best channels to engage with and the most effective strategy to adopt in order to do so. What can advertisers learn from Facebook's Cross Device Reporting? Sam Barnett 18 September 2014, 1:39PM Facebook has recently announced a cross device tracking tool. This will allow advertisers to see their user's journey to purchase as they move between devices. Facebook is in a unique position as a publisher – in North America alone at least 50% of internet users are on Facebook and, if they own two or more devices, chances are they will log on to the service on every device they own. Did Apple and U2 officially make music worthless? Chris J Reed 17 September 2014, 11:43PM Music stars do want to have it both ways. First they complain that music is not being valued properly, that piracy is killing new music and then they go and give away an entire album and wonder why people don't value music. Latest jobs Assistant Marketing Strategy Manager Recruiter Thorntons Salary £Competitive + Benefits Location Alfreton, Derbyshire Lead Conceptual Designer Recruiter Network Career Consultants Salary £40000 - £450000 per annum Location Berkshire Research Director - Public Sector + Social Research Recruiter Trace Salary £65,000 per annum Location London (Central), London (Greater) LEAD CONCEPTUAL DESIGNER - PRINT & POS - CREATIVE AGENCY - c£45 Recruiter Salt Salary £45000 per annum Location Berkshire Business Development Manager Recruiter Adam Recruitment Salary £25000 - £30000 per annum + OTE and expenses Location Manchester Web Content Executive Recruiter Network Career Consultants Salary £21000 - £26000 per annum Location Oxfordshire Latest news from Brand Republic Twitter and Facebook tackle video ads but whose strategy is better? by Alex Macnamara, 19 September 2014, 10:00AM Samsung Galaxy Alpha kicks off £10m campaign featuring Lily Allen by Sara Spary, 19 September 2014, 11:28AM Campaign Viral Chart: Samsung's pastiche of Apple joins the line-up by Sara Kimberley, 19 September 2014, 11:06AM Burberry dominates social channels at #LFW by Nicola Kemp, 18 September 2014, 12:32PM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders