Media AM - Instagram partners with Omnicom, AOL UK, GeoLotto, WPP, Facebook

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23rd September 2014

Instagram partners with Omnicom to launch ad service in the UK Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group. AOL UK launches campaign to consolidate offering AOL UK has launched a digital and outdoor campaign today, in a bid to bring together its various offerings. GeoLotto partners Channel 5 for relaunch GeoLotto, the online map-based lottery game, has entered into a partnership with Channel 5 as a key part of the brand's relaunch. Omnicom finance chief Weisenburger steps down after 16 years Omnicom Group's executive vice-president and chief financial officer, Randall Weisenburger, has stepped down after 16 years to return to private equity. WPP strikes strategic deal with AppNexus WPP has signed a strategic deal with the ad tech company AppNexus. Facebook's $2bn challenge with Oculus Rift Facebook has made a bold $2bn bet on virtual reality by buying the makers of Oculus Rift, but the company must innovate further to make the device palatable to consumers, writes Aaron Martin, head of strategy at Collective London. Morley stakes claim as outdoor's ambassador By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani Sometimes collaboration, not innovation, can be the key to winning campaigns Media Week Awards entries used to be awash with companies claiming "media firsts"... Guardian takes a punt on membership model Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates. Why have mutual respect when you can have mutual disrespect? Should the licence fee be scrapped? Arif Durrani and David Benady on the mooted decriminalisation of non-payment and what it could mean for TV. Traditional TV set losing appeal among children Four- to 15-year-olds are shunning the TV set. What are the implications for agencies and broadcasters? Latest blogs Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard

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