Thursday 25 September 2014

Campaign Daily Fix - JW Marriott kicks off ad pitch, Publicis Worldwide, Ferrero, Starbucks, Editor's opinion, PPA

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Latest news
JW Marriott kicks off ad pitch
by Maisie McCabe,
25 September 2014, 08:00AM
JW Marriott kicks off ad pitch
Marriott International, the hotels group, is seeking an agency to develop a global brand campaign for the JW Marriott brand.
Publicis unveils innovation concept
by Kate Magee,
25 September 2014, 08:00AM
Publicis unveils innovation concept
Publicis Worldwide has partnered with The Trampery to launch an innovation facility.
Ferrero seeks shop for brand ad review
by James Swift,
25 September 2014, 08:00AM
Ferrero seeks shop for brand ad review
Ferrero, the company that owns Ferrero Rocher, Nutella and Tic Tac, is speaking to agencies ahead of a review of its Raffaello confectionery brand.
Agencies line up for Starbucks UK CRM
by James Swift,
25 September 2014, 08:00AM
Agencies line up for Starbucks UK CRM
Starbucks is speaking with agencies about its UK CRM account.
Powerful reminders of why greatness is worth a fight
by Claire Beale,
25 September 2014, 08:00AM
Powerful reminders of why greatness is worth a fight
When the director Ringan Ledwidge stood up at a Now event last week and talked about the need (the absolute requirement, even) to fight (literally, perhaps) for great ideas, he hardly had to convince his creative agency audience.
Todd named CEO of Project Orange
by Arif Durrani,
25 September 2014, 08:00AM
Todd named CEO of Project Orange
The PPA has appointed Sue Todd, a partner at Wonder and a former CBS Outdoor marketing director, to lead the magazine industry's new marketing body, dubbed Project Orange.
X Factor 2013 hit by Twitter decline
by Louise Jack,
25 September 2014, 10:29AM
X Factor 2013 hit by Twitter decline
The X Factor has suffered a 40 per cent drop in the programme's related tweets, year on year.
House of Fraser awards ad business to 18 Feet & Rising
by James Swift,
25 September 2014, 08:00AM
House of Fraser awards ad business to 18 Feet & Rising
House of Fraser has handed 18 Feet & Rising its adver­tising business.
Rosen named global ad director at Telefónica
by Kate Magee,
25 September 2014, 08:00AM
Rosen named global ad director at Telefónica
Telefónica has appointed Daniel Rosen, the global chief executive of the WPP-owned mobile agency Joule, as its global director of advertising, replacing Shaun Gregory.
Molson Coors retains ZenithOptimedia in UK
by Arif Durrani,
25 September 2014, 08:00AM
Molson Coors retains ZenithOptimedia in UK
ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands.
Promoted
2014 IPA Effectiveness Awards shortlist spotlight: Pancreatic Cancer Action
by IPA,
11 September 2014, 09:00AM
2014 IPA Effectiveness Awards shortlist spotlight: Pancreatic Cancer Action

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Latest Work

Volvo Trucks "the casino" by Forsman & Bodenfors
25 September 2014, 10:55AM
Volvo Trucks
Forsman Bodenfors, the Swedish agency behind Volvo Trucks "epic split" ad featuring Jean-Claude Van Damme, has released a new online film for the brand. In the ad a young valet is pranked when a Volvo Truck pulls up outside a casino and the owner ...
Imperial Leather "wash posh" by TBWA\Manchester
25 September 2014, 08:11AM
Imperial Leather
Imperial Leather, the soap brand owned by PZ Cussons, attempts to play up to its luxurious heritage in a new print campaign. TBWA\Manchester created the ads, which were released on 22 September following Imperial Leather s relaunch and show how every...
Lycra "Lycra moves you" by SapientNitro
25 September 2014, 08:00AM
Lycra
Rankin, the photographer, says his work for Lycra s latest global TV and print campaign was inspired by Eadweard Muybridge, whose pioneering photographs helped people understand how horses run. SapientNitro was the agency behind the work. The TV ads,...

Also in the news

DigitasLBi revives Lost Boys brand
by Kate Magee, 25 September 2014, 08:00AM
Saatchis appointed global creative agency of Rekorderlig
by Maisie McCabe, 25 September 2014, 08:00AM
Mark Bonner named D&AD president
by Kate Magee, 25 September 2014, 08:00AM
Havas EHS bolsters creative department
by James Swift, 25 September 2014, 08:00AM
TfL kicks off pitch for £500m London bus shelter contract
by Maisie McCabe, 25 September 2014, 08:00AM
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