| | |  | | | | | | | Facebook has launched the Atlas advertising platform, which the social network says will "tackle today's marketing challenges". | | | | | | | | | |  | | | | | | | Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio. | | | | | | | | | |  | | | | | | | Social media is having a game-changing impact on music, and increasingly the 'numbers' are influencing strategic decisions at the highest level, says Tim Dellow, creative director and founding partner, LoveLive, who explored whether a 'fans-first' approach is the future of the music business for a Social Media Week panel event. | | | | | | | | | |  | | | | | | | SPIKES ASIA - The seminar stage at Spikes Asia tapped into its inner-Hollywood for a blockbuster panel discussion on what the ad industry can learn from the movie industry's collaboration model. | | | | | | | | | |  | | | | | | | SPIKES ASIA - Consumer change is outpacing agencies, new tech skills are required and organisation culture is a hindrance to change and innovation Niall McKinney, founder and CEO of the Knowledge Engineers said at the outset of a session on how agencies need to evolve. | | | | | | | | | |  | | | | | | | Starbucks has rolled out a global marketing campaign aimed at reminding consumers how the coffee brand has helped "facilitate human connection" for over 40 years. | | | | | | | | | |  | | | | | | | Aldi has brushed off aggressive price cuts by the big four supermarkets to reveal "record" results for the year to 31 December 2013. | | | | | | | | | |  | | | | | |  | | | | | | | Starcom MediaVest Group's global chief executive talks to Claire Beale about the need for talent and the new media agency model. | | | | | | | | | | | | | | | | |  | | | | | | | The inclusion of mobile readership figures has shown the true reach of news and magazine brands, Arif Durrani writes. | | | | | | | | | | | | | | | | |  | | | | | | | Agencies were left no clearer about the schedule gaps left by Champions League and Dancing On Ice. By Maisie McCabe. | | | | | | | | | |  | | | | | | | Can the social media platform establish itself as an effective e-commerce channel for brands, David Benady asks. | | | | | | | | | | | | | | | | |  | | | | | | | In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. | | | | | | | | | |  | | | | | | | There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. | | | | | | | | | |  | | | | | | | As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. | | | | | | | | | |  | | | | | | | Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. | | | | | | | | | |  | | | | | | | London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. | | | | | | | | | | | |
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