Media PM - The week's most read

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26th September 2014

Instagram partners with Omnicom to launch ad service in the UK Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group. Clear Channel kicks off digital sites expansion Clear Channel has launched Play London, a three-part digital outdoor expansion strategy. Julia Jordan exits UKTV Julia Jordan, executive director, business and operations at UKTV, is leaving the broadcaster after 18 years with it and its preceding operations. Social Media Week: what social media has taught us John Owen, the chief strategy officer at Dare, examines what brands have learnt from social media in the past 10 years. Thoughtful Desmond keen to nurture next generation Starcom MediaVest Group's global chief executive talks to Claire Beale about the need for talent and the new media agency model. Clients and planners: what makes a brilliant media plan? Ahead of Newsworks Planning Awards 2014 next month, we ask what makes a brilliant media plan? Hear from marketers at HSBC, Marks & Spencer and EasyJet, as well as planners at Walker Media, Mindshare and Dentsu Aegis Network. Study finds TV and digital outdoor best at 'making brands famous' Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide. WPP strikes strategic deal with AppNexus WPP has signed a strategic deal with the ad tech company AppNexus. Morley stakes claim as outdoor's ambassador By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Latest blogs Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. What have you missed this summer? It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard

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