The Wall > My role in "Meet Me in Starbucks"

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list My role in "Meet Me in Starbucks" Chris J Reed 29 September 2014, 11:54PM I am delighted to have played a leading role in the new global Starbucks campaign "Meet Me in Starbucks" which launches tomorrow. This is how it came about. It was actually through this blog on LinkedIn, which goes to show the power of content marketing to create awareness and drive engagement in many ways, not just the intended ones. NFC: No more excuses Craig Barber 29 September 2014, 12:11PM Near Field Communication (NFC) technology has received a somewhat tepid reception; with some analysts asking if NFC was a dead tech. However, the announcement of the Apple iPhone 6 seems to have buoyed the NFC believers. Sponsored: Mobile is approaching its tipping point Michael Nutley 29 September 2014, 11:41AM This article is brought to you by our partners The Association of Online Publishers Mobile will hit the tipping point on 4 December this year. That's the date on which Google recently predicted search queries from mobile will overtake those from desktops. In other areas that tipping point has already been reached. At the recent AOP Forum on mobile advertising, The Guardian's head of mobile and video Lee Fels revealed that, at weekends, up to 70% of the traffic to The Guardian's football section comes from mobile. Roadblock on the big data highway The Wall 26 September 2014, 2:15PM Big data was supposed to be the next big thing but while a few brands are exploiting it, many are not even ready to try. The fact is most companies are still not ready, there is critical housekeeping to do first. The key task facing most marketing directors is getting their existing data into order. That means investing in data consolidation and developing clearly defined measurement norms. Latest jobs Staffing, Operations/Production Manager, Account Handlers (all levels) Experiential Agency £20k-35k Recruiter Judi Patton Salary £20k-£35k Location London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Senior Account Manager- Integrated Recruiter Spectrum 360 Recruitment Salary £30k - £38k Location London (Central), London (Greater) Account Manager Recruiter The Great & The Good Salary £30000 - £35000 per annum Location West End Senior Account Executive Recruiter Spotlight Recruitment Salary £24000 - £28000 per annum + 22 days holiday Location West End Senior Planner Recruiter The Great & The Good Salary £65000 - £70000 per annum Location West End Senior Marketing Officer x 2 Recruiter Comic Relief Salary 35,000 Location London (Central), London (Greater) Latest news from Brand Republic Condé Nast builds digital team with four hires by Arif Durrani, 30 September 2014, 12:34PM New technology is another way to be creative by Maisie McCabe, 30 September 2014, 12:58PM Watch: M&S teams up with bloggers for Adventures in Food films by Staff, 30 September 2014, 11:45AM Don't be blinded by technology, says Coca-Cola digital director by Shona Ghosh, 30 September 2014, 11:32AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders