Wednesday, 1 October 2014

Breaking news from Brand Republic - Microsoft Windows 10, Campaign, Oasis, plus the latest from Advertising Week in New York

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Microsoft launches Windows 10 as its 'greatest enterprise platform ever'
Microsoft launches Windows 10 as its 'greatest enterprise platform ever'
by Sara Spary
01 October 2014, 09:03AM
Microsoft has unveiled the 'Windows 10' platform, which will replace its Windows 8 system, completely skipping Windows 9 in a bid to show how it "represents the first step of a whole new generation of Windows".
Haymarket launches Campaign in the US
Haymarket launches Campaign in the US
by Sara Kimberley
30 September 2014, 02:00PM
Haymarket Media Group is launching its leading advertising and marketing title, Campaign, in the US.
Oasis re-releases (What's the Story) Morning Glory with augmented reality
Oasis re-releases (What's the Story) Morning Glory with augmented reality
by Shona Ghosh
01 October 2014, 09:15AM
Oasis' label, Big Brother Recordings, has breathed new life into the band's best-selling album, (What's the Story) Morning Glory, by adding augmented reality content.

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Anyone can be creative if they eliminate their fear, says Peter Himmelman
Anyone can be creative if they eliminate their fear, says Peter Himmelman
by Sarah Shearman
01 October 2014, 08:38AM
NEW YORK - Peter Himmelman, the singing chief executive officer of Big Muse, has advised aspiring "advertising rock stars" to separate creative tension from destructive worry.
Large companies should hack themselves to grow, says Mondelez's Bonin Bough
Large companies should hack themselves to grow, says Mondelez's Bonin Bough
by Maisie McCabe
01 October 2014, 07:54AM
NEW YORK - Executives working in large organizations must continually ask how they can "break themselves", to emulate the fast growth of start-ups, according to Mondelez International's Bonin Bough.
New technology is another way to be creative
New technology is another way to be creative
by Maisie McCabe
30 September 2014, 12:58PM
NEW YORK - Three of the world's most respected creatives rejected the idea that algorithms and computers will ever replace people in the advertising industry, at Advertising Week in New York.
Sainsbury's chief defends '50p challenge' initiative as sales tumble
Sainsbury's chief defends '50p challenge' initiative as sales tumble
by Sara Spary
01 October 2014, 08:34AM
Mike Coupe, Sainsbury's chief executive officer, has defended the supermarket's "50p challenge" blunder, calling it a simple mistake, as the retailer reports sales have dropped over the quarter.
Royal London launches second TV spot with time traveller
Royal London launches second TV spot with time traveller
by Louise Jack
01 October 2014, 09:50AM
Royal London, the mutual life and pensions company, is launching a TV spot featuring time traveller, Roy.
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