Media PM - The Guardian, TV licence fee, Instagram, News UK

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18th September 2014

Guardian takes a punt on membership model Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates. Should the licence fee be scrapped? Arif Durrani and David Benady on the mooted decriminalisation of non-payment and what it could mean for TV. Technology has improved our processes, but what about the killer insights? There are waves of change all around us. The onslaught of new channels, techniques and platforms is overwhelming, and the need for greater technology engagement is no longer an option. It has certainly helped improve marketing returns during a recession, but it has come at a cost. Traditional TV set losing appeal among children Four- to 15-year-olds are shunning the TV set - what are the implications for agencies and broadcasters? By David Benady. Instagram set to launch ads in the UK within 'weeks' Instagram is poised to roll out sponsored posts in the UK over "the coming weeks". Sometimes collaboration, not innovation, can be the key to winning campaigns Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly. Morley stakes claim as outdoor's ambassador By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani News UK to open native ad division News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke. Latest blogs Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard

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