Wednesday, 10 September 2014

Digital AM - Apple, Topshop, Justin Timberlake, DigitasLBi, Debenhams

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Digital AM

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Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'
Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'
by Sara Kimberley
09 September 2014, 05:21PM
Apple has announced the launch of the iPhone 6 and iPhone 6 Plus, in what it believes is its "biggest advancement in the iPhone".
How Topshop is championing the social catwalk at London Fashion Week
How Topshop is championing the social catwalk at London Fashion Week
by Nicola Kemp
10 September 2014, 09:02AM
Topshop is increasing its focus on the digital runway by launching part of its 'Unique' spring summer 2015 collection on Facebook instead of the runways of London Fashion Week.
Justin Timberlake stars in new iPhone 6 ads - plus the ad Apple wants to forget
Justin Timberlake stars in new iPhone 6 ads - plus the ad Apple wants to forget
by Sara Spary
10 September 2014, 11:33AM
In the tech event of the year, last night Apple unveiled two new ads featuring the voice of Justin Timberlake and Jimmy Fallon for its iPhone 6 and iPhone 6 Plus models.

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DigitasLBi hires Scott Ross from Critical Mass to drive the agency's tech strategy
DigitasLBi hires Scott Ross from Critical Mass to drive the agency's tech strategy
by Kate Magee
10 September 2014, 08:44AM
DigitasLBi has appointed Scott Ross as UK chief technology officer to drive the agency's tech strategy.
Youth are deserting TV, says Claire Enders
Youth are deserting TV, says Claire Enders
by David Benady
10 September 2014, 09:09AM
TV viewing among younger viewers has declined sharply in the UK, according to industry analyst Claire Enders.
Debenhams turns customers into advocates with 'co-buying' social strategy
Debenhams turns customers into advocates with 'co-buying' social strategy
by Ben Bold
10 September 2014, 09:00AM
Debenhams is embarking on a social selling strategy in the build-up to the Christmas sales period, a move that turn its customers into brand advocates, encouraging them to share special offers with friends in return for rewards.
TV body Barb to track viewing via tablets
TV body Barb to track viewing via tablets
by Arif Durrani
09 September 2014, 10:41AM
Official viewing figures for UK television audiences will now include consumption on iPads and Android tablets following an overhaul of the Broadcasters' Audience Research Board.
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From the blogs

Real-time bidding pros and cons for mobile
Irfon Watkins
10 September 2014, 9:14AM
Why brands should take a stand against last-click attribution
Damon Combrink
09 September 2014, 2:29PM
Do Manchester United have too many sponsors?
Chris J Reed
08 September 2014, 11:25PM
Twitter trials 'Buy' button
Susan Billinge
08 September 2014, 2:25PM
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