marketing your business online: Media AM - Channel 4, The Guardian and Observer, Style magazine, Twitter, Facebook

Friday, 12 September 2014

Media AM - Channel 4, The Guardian and Observer, Style magazine, Twitter, Facebook

Media AM Bulletin


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12th September 2014

Bosch secures sponsorship deal with Channel 4's Sunday Brunch

Home appliance brand Bosch is embarking on its first-ever TV sponsorship deal with Channel 4's 'Sunday Brunch'.

Guardian and Observer offer 'feast of inspiration' in new spot

The Guardian and Observer have rolled out part two of its 'Own the Weekend' campaign with the launch of a 90-second spot

News UK's Style magazine attracts £1m worth ads for Fashion Week

As further evidence of London Fashion Week's boost to media, The Sunday Times' Style magazine is set to publish its biggest ever issue on Sunday (14th September), running at 172 pages and more than £1 million worth of ad revenues.

Why Twitter's 'buy' button could go the same way as Facebook's gift scheme 'fail'

Twitter's roll-out of a 'buy now' button this week risks following in the footsteps of some of Facebook's less successful e-commerce ventures, says Martin McNulty, chief executive of digital marketing agency Forward3D.

Facebook asks users why they don't want to see ads

Facebook has started asking users why they "hide" certain ads on the News Feed, and plan to use the feedback to determine where else to show those ads.

Millennial mums adopting smartphones as babysitters

The smartphone is fast turning into the nation's babysitter, according to new research from BabyCentre.

Kellogg's Squares sponsors Celebrity Juice

Kellogg's Squares has signed up to sponsor ITV2's Celebrity Juice in its first ever TV sponsorship deal.

The loss of the Govt media buying business is sure to be queried by Sorrell

Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?

Guardian launches three-tier membership scheme

The Guardian has launched a membership scheme costing up to £60 per month in a bid to better engage with its expanding global readership, and also to create a new revenue stream.

Allan seeks creative inspiration for C4 sales

After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things.

Is the success of native advertising sustainable?

Native is a digital display success story and agencies are keen to cash in, but will the boom last, Louise Jack asks.

Does online advertising have an image problem?

While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.

Why Mediabrands brought OpenCo to the UK

As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK.

Festival season continues at the movies

Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media.

It is still possible to breathe life into London Live

London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars.

What have you missed this summer?

It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed.

Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock

It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA.