| Roadblock on the big data highway | | The Wall | | 26 September 2014, 2:15PM |  Big data was supposed to be the next big thing but while a few brands are exploiting it, many are not even ready to try.
The fact is most companies are still not ready, there is critical housekeeping to do first. The key task facing most marketing directors is getting their existing data into order. That means investing in data consolidation and developing clearly defined measurement norms.
| | | | Sponsored: A marriage made in Shoreditch: Why Unilever wants London's tech talent | | Daniel Brain | | 26 September 2014, 2:07PM |  This article is brought to you by our partners Unilever
From Old Street’s Silicon Roundabout to West London’s Triangle, the capital’s much lauded tech scene continues to excite entrepreneurs, investors and politicians alike as we vie with the likes of San Francisco and Tel Aviv to become the world’s premier digital city.
| | | | From wearables to useables: Marketers need to think bigger than the Apple Watch | | John Cunningham | | 25 September 2014, 1:05PM |  When Apple's chief executive Tim Cook recently unveiled the much-awaited Apple Watch, hailing it the company's most personal device to date, I couldn't help but think that's only partially true.
Unlike iPhones, the real value to consumers with the new watch lies in its ability to morph into something larger than what's sitting on your wrist.
| | | | The opinion machine | | Jeremy Garner | | 25 September 2014, 12:15PM |  What's your opinion, right now, this second, today, right now, yesterday?!
Phew. Sometimes, trying to keep up with all the impulsively-expressed opinions floating around on social channels makes me wonder whether eventually, after years of relentlessly posting countless quantities of them, humankind will eventually evolve into nothing more than engorged brain connected to a super-lithe index finger that's a blur of frenzied clicking.
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