Marketing Daily - Coca-Cola unveils multimillion-pound ad campaign for Coke Life launch + Tesco, KFC and Direct Line

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Marketing Daily Bulletin , 06th September 2014

Coca-Cola unveils multimillion-pound ad campaign for Coke Life launch New Tesco boss Dave Lewis pledges to take struggling retailer 'back to the core' KFC rolls out 'biggest' menu overhaul in 20 years Direct Line challenges rivals with Harvey Keitel 'fixer' ads FA plans campaign to re-engage England fans after World Cup woes Burberry puts personalisation at the heart of My Burberry campaign Dyson launches 360 Eye robot vacuum cleaner New Tesco boss Dave Lewis pledges supermarket will become 'customers' champion' Asda to allow shoppers to buy through YouTube Coca-Cola in U-turn as it introduces traffic-light labelling scheme JOBS BOARD Digital Display Executive (fashion e-commerce) , FarfetchCompetitive + bonus + benefits , London (Central), London (Greater) Senior Brand Manager , DiageoGreat reward package for great talent , Amsterdam / Dublin / Madrid / London (Greater) Assistant Marketing Strategy Manager , Thorntons£Competitive + Benefits , Alfreton, Derbyshire Senior Marketing Director - 9-12 month FTC , Comedy Central£competitive , Camden, London (Greater) Innovation Senior Brand Manager , Ball & Hoolahan£48,000 + Car/Car Allowance , South East England

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