Media PM - The week's most read

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05th September 2014

Carat set to snatch £140m Government media buying business from M4C Dentsu Aegis Network's Carat has snatched the Government's £140 million media buying business from Martin Sorrell's dedicated agency, M4C, pending any official objections. Havas confirms King's Cross move Havas has confirmed it will be moving all of its London agencies into a single site in King's Cross, after signing a deal for 3 Pancras Square. Monocle valued at $115m as Tyler Brûlé sells minority stake to Japanese media company Monocle has sold a stake to the Japanese media company Nikkei, as the two companies enter into a strategic partnership. Macmillan defends hijacking ice bucket challenge Macmillan, the cancer charity, has defended itself from accusations of "hijacking" the ALS Association's ice bucket challenge craze, claiming it did not want to miss out on another social media phenomenon. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. BT's Gavin Patterson: 'Our business is all about broadband' BT's bold move into TV football wrongfooted deadly rival BSkyB. Now its boss is planning a similar shake-up in the mobile market. And, with his new focus on the customer, he might just pull it off. Carat tops client dream pitchlist Carat has topped a survey as the media agency that clients would most like on their pitchlist. Are US media giants a threat to UK television? With Liberty Global circling ITV, UK television is facing a US takeover. David Benady considers the consequences. The X Factor returns with highest launch audience since 2011 The 11th UK series of 'The X Factor' launched to a peak audience of 10.6 million, the highest for three years, according to unofficial overnight figures. What have you missed this summer? It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. Latest blogs Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Jerry Wright explains the changes to regional newspaper figures How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains. Senior Marketing Director - 9-12 month FTC , Comedy Central £competitive, Camden, London (Greater) Advertising Sales Executive - International B2B sales environment , Bowhead Media Up to £32k OTE (retainer plus commission), with generous bonus payment for over-performance, homeworking Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard Business Development Executive: News4Media , News4Media Limited £25k Basic PLUS Uncapped Commission (OTE £50k), SE1 8XD, London (Greater) Business Development Manager: Beauty4Media & Homes4Media , News4Media Limited £35k Basic PLUS Uncapped Comission (OTE £60k), London (Greater)

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